EF Ultimate Break inspires young adults to participate in life-changing travel experiences across the globe. EF Ultimate Break is a division of EF Education First and is the easiest way to travel abroad for anyone 18-29 years old. Every trip gives travelers the chance to make friends, explore new places, and immerse themselves in different cultures – on fun, affordable, life-changing adventures.

This position is part of both Ultimate Break’s Marketing and Data Analytics teams and will be responsible for actioning our collected marketing data to help the business measure, understand, and predict user behavior and market trends.

You should be an energetic, curious, and collaborative person who is interested in proactively driving results through data and is excited about working in a fast-paced e-commerce environment. This role will leverage data across a variety of internal and external sources to evaluate our marketing performance and generate actionable insights and recommendations. You will also assist in ad-hoc marketing analysis requests including understanding site visitor behavior, identifying ‘customer pain points’ and measuring the impact of promotions and merchandising decisions. The ideal candidate must have a solid analytics background, be able to deliver actionable insights with high accuracy and have a strong sense of urgency.

WHAT YOU’LL DO:

• Leverage data from our website, paid media platforms, Salesforce, email marketing tools, Google Analytics, Mixpanel and internal systems to understand the performance of our customer funnel and provide a complete picture of our marketing programs

• Analyze historical and trending KPIs to understand seasonality of our business and provide recommendations around promotional cadences

• Measure the efficacy of promotions and site initiatives across a variety of marketing channels (organic social media, brand campaigns, email, organic search, and paid social) and compile recommendations, learnings, and opportunities

• Monitor operational metrics and set up self-service reporting and alerting to ensure the marketing team can stay on top of site performance 24/7 and be proactive with opportunities

• Dig into critical marketing metrics to understand why they are moving up or down - and what we should do about it

• Partner with the marketing team to set goals, measure results, uncover insights, and make recommendations

• Participate in analytics code reviews and assist with broader analytics projects across the business

WHO YOU ARE:

• Strong understanding of marketing ecosystems and related channels (e.g., Paid Search, Paid Social, Display, etc.)

• Knowledge of digital data collection best practices. Exposure to Google Analytics, Salesforce Marketing Cloud, Mixpanel and/or a customer data platform preferred

• Strong command of modern data visualization tools with at least 1 year of professional experience using Tableau

• Solid understanding of querying, manipulating, and analyzing large data sets using SQL; experience doing similar operations in Snowflake preferred

• Data-driven mindset with focus on real-time performance optimization and an ability to organize and scrutinize data, interpret metrics, and identify trends

• Proficiency inbasic statistics; bonus points for predictive modeling experience with Python

• Excellent communication skills: ability to work collaboratively, synthesize data and present actionable insights to cross-functional stakeholders

• 2-4 years of experience working in an analytics or engineering capacity with multiple stakeholders

• Bachelor’s or master’s degree preferred; bonus points for a background in math, computer science, engineering or experience working in a similar field

WHY YOU’LL LOVE WORKING HERE:

Work in our beautiful Cambridge office where you’ll enjoy comprehensive professional development, frequent social programming and employee-run social groups (including our “EFinity” groups: Black@EF, LGBTQ+@EF,Latinos@EF, API@EF,Jewish@EF,Indigenous@EFandParents@EF).

You can expect:

• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home per week, after your initial onboarding

• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts

• Three weeks paid vacation your first year (four weeks starting in year two) and nine paid holidays

• 25% company match on your 401(k)

• Excellent medical, dental, and vision coverage, along with life and disability insurance

• Paid international business travel

• Wellness benefits and a yearly fitness reimbursement

• EF program discounts including travel, language schools, childcare, and more

• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)

• Discounts at local venues and businesses

ABOUT EF EDUCATION FIRST

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com.

At EF Education First, we believe that the world is better when people try to understand one another. Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.