POSITION SUMMARY:

The primary responsibility of the Marketing Communications (MARCOM) Specialist is to propel Nightingale College's brand's image through consistent messaging and strategy. They do everything from oversee the development of brand collateral to developing internal and external communications channels Nightingale College uses to communicate with our key audiences – prospects, learners, alumni, SOFE partners and collaborators.

ESSENTIAL FUNCTION AND RESPONSIBILITIES:

The MARCOM Specialist is responsible for the following:

• Develop and manage all marketing-related public relations (PR)
• Represent to College to our Public Relations agency partner regarding all marketing PR needs
• Direct content direction for the College's social media sites (Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram) that follows content calendar best practices, that is engaging and supports the College's mission, vision, and strategic goals
• Develop and manage all marketing related public relations (PR)
• Develop and manage the College's content SEO system
• Represent to College to our Public Relations agency partner regarding all marketing PR needs
• Collaborate with Corporate Communications Manager on projects as needed
• Provide learners, alumni and collaborators with authentic, entertaining and educational experiences through the development of innovative and dynamic storytelling
• Research the sociology, psychology and anthropology of the learners in each area and advise the marketing department on learner behaviors
• Collaborate with the Marketing Director on the word-of-mouth referral campaigns
• Assist the Marketing Director in new area launch campaigns
• Ensure all content is compliant with accreditors and regulatory department
• Participate in College events (graduation, open houses, orientations, conferences, and Flame Forward)
• Direct and write marketing content for blog, website, brochures, etc.
• Exemplify the company's culture
• Assist in identifying marketing trends
• Assist the Marketing Director in additional duties as assigned
• Other duties such as event and conference preparation as assigned
• Use of Marketing communications tools including the channels used to promote our messaging. These channels can consist of:
• o print and digital display advertising
• o ppc search and SEO content
• o mass media (TV, Radio, Outdoor)
• o trade show materials
• o social media
• o websites and landing pages
• o email marketing
• o public relations
• o packaging

MINIMUM REQUIRED QUALIFICATIONS:

• Bachelor's degree preferred
• 5 years of previous marketing communications/public relations experience required
• Comfortable working in a highly collaborative environment
• Ability to collect, analyze, and effectively use qualitative and quantitative marketing data
• Proficient with English grammar and spelling is mandatory
• Proficiency in the following programs: Microsoft Office, Adobe Creative Cloud, Cision and/or Meltwater PR software and Canva
• Some remote work and travel is required

THIS POSITION WILL START JANUARY 11, 2021 AND IS REQUIRED TO ATTEND IN PERSON ORIENTATION.

COMPANY DESCRIPTION

OUR MISSION (NOT JUST WORDS ON THE WALL, WE LIVE IT, LOVE IT, AND DAILY CONTRIBUTE TO IT).

At Nightingale College, our Innovative Education model helps transform rural health landscapes through our blended-distance learning platform. Every person involved with Nightingale College helps to change lives of our learners, our communities and ultimately the world by adding to the quality of healthcare. We are proud to have graduated over 600 nurses serving communities in need. We are serious about our outcomes and have a little bit of fun getting

The professional and personal development of our learners and our collaborators is our company's foundation. Not only do we develop strategies that promote a positive work-life integration, but we also create an environment that invites you to become an expert in your field, be it through higher education or professional development. Put simply, we elevate employment, elevate health, and elevate education. We're so happy that you've found us