Job Description

OVERVIEW: We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

ROLE OBJECTIVES:

•         Responsible for contributing to the development of and executing strategy for the functional area

•         Develop media strategy and recommendations under supervisor guidance

•         Present media plans and provide plan maintenance including objectives/strategies and updates

•         Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions

•         Prepare flowcharts and budgets for media plan development and maintenance

•         Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations

•         Review and verify media buys to ensure proper execution

•         Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

•         B.A. or B.S., preferably in Marketing, Advertising, or related field

•         1+ years of experience in media planning/strategy

•         Agency experience highly preferred

•         Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI

•         Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

•         Demonstrate ability to learn new propriety software and processes quickly and proficiently

•         Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

•         Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment

•         Meet client and internal deadlines and obligations

•         Manage projects, resources, stakeholders, and participants

•         Be a resource to others in the resolution of complex problems/issues

Additional Information

All your information will be kept confidential according to EEO guidelines.