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Samuel Merritt University

S

Samuel Merritt University

Samuel Merritt University

Oakland, CA
Full Time
Paid
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  • Responsibilities

    Job Description

    JOB SUMMARY: Reporting to the Associate Director of Digital Communications, the Web & Digital Project Specialist is responsible for developing and publishing website and digital content in alignment with the University’s communications and marketing strategy. This role includes shared oversight of content planning and strategy along with web projects for special initiatives. Salary $85,000-$105,000, depending on experience.

    DUTIES AND RESPONSIBILITIES:

    (50%) CONTENT

    • Manage the planning, developing, delivery, and governance of clear, relevant webpage content that brings together department/academic goals and user needs (e.g. text, images, graphics, video, metadata etc.), including regularly refreshing website proof points, image banners, story sliders, and more
    • Help develop and execute web content strategies in alignment with the Samuel Merritt University brand and initiatives, with minimal direction
    • Responsible for keeping the University website up to date, accurate and relevant. Must be both proactive and responsive to requests
    • Review and edit content provided by and requested by campus stakeholders for strategic appropriateness, proper grammar, punctuation, clarity, readability, consistency, tone, and voice across all web experiences
    • Contribute to content discussions and optimization
    • Contribute to digital outreach communications strategy, including email

    (30%) WEBSITE PERFORMANCE & SEO

    • Ability to work with a variety of constituents to plan, implement, and problem solve web presence for the best UX
    • Develop and execute and/or manage and maintain an SEO improvement plan for the website (off-page and on-page)
    • Measurably improve the traffic performance of the website through campaigns
    • Contribute to digital marketing strategy discussions/decisions
    • Use Google Analytics to track and report on website performance

    (20%) QUALITY ASSURANCE & TRAINING

    • Conduct QA testing and website audits
    • Use SiteImprove (or similar tool) to address accessibility and quality control
    • Provide training and act as a resource for department web editors and publishers
    • Manage website and project requests track progress, and communicate progress to stakeholders

    OTHER DUTIES AS ASSIGNED

    EDUCATION AND/OR EXPERIENCE:

    • Bachelor's Degree in relevant field
    • Proficient in HTML
    • Demonstrated expertise using Google Analytics
    • Demonstrated expertise using SEO tools such as SiteImprove, Moz, Ahrefs
    • 2+ years experience using content management systems (preferably Drupal 8 or 9)
    • Knowledge of web accessibility best practices
    • Knowledge of AP Style
    • Proficient in G Suite, MS Teams, Monday.com, etc.
    • Experience working in Adobe Creative Suite (Photoshop & Acrobat)
    • Excellent communication skills, including strong editing, grammar and proofreading skills
    • Collaborative skills working with the internal offices and partnerships

    PREFERRED QUALIFICATIONS:

    • Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, Twitter and YouTube
    • Detail-oriented, with high standards for brand, messaging, and quality
    • Good sense for visual appeal, UX design, and photography
    • Proactive problem-solving skills
    • Experience working in higher education, nonprofit, or a highly matrixed organization
    • Ability to work with a variety of constituents across campus

    The University has an institution-wide commitment to diversity, equity and inclusion. We strive to build a welcoming and supportive campus environment and acknowledge that diversity is an educational imperative to achieve excellence.

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    Education