At Make-A-Wish® America, we are more than a great place to work — our work is life-changing. Together, we create life-changing wishes for children with critical illnesses. Nearly 40 years ago the inspiration for Make-A-Wish began with one little boy's wish to be a police officer. Today, together with our volunteers, donors, staff and supporters, Make-A-Wish has granted more than 500,000 life-changing wishes and transformed countless lives.

THE TEAM

The Brand and Marketing Team is comprised of innovative marketing professionals who elevate our brand and optimize enterprise marketing activities. This team’s work is focused on enhancing brand equity to increase individual and corporate giving to provide resources to grant a wish for every eligible child.

THE ROLE

The Manager, Social Media will shape and execute the strategy for brand storytelling, corporate partner marketing, and audience development on the organization’s national social media channels. This role will partner with the creative and corporate alliances teams to manage a calendar of key social media posting priorities and seek new opportunities to expand the brand’s reach. The role is responsible for managing the process and delivery of both brand and sponsor-generated social media content and campaigns for Make-A-Wish organic social channels. ****

WHERE YOU COME IN

As the Manager, Social Media you will: ****

• Oversee the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
• Create, curate, publish, and manage content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines.
• Direct an agency that partially assists with corporate content calendaring and posting.
• Act as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns.
• Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations.
• Conduct routine social listening, community management, and reporting activities.
• Develop and execute a plan for social media engagement of C-suite executives and board members.
• Support social media influencer outreach, content planning, and activation support.
• Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events.
• Consult with, advise, coordinate, and help train social media practitioners at chapters on best practices and presenting a cohesive and unified approach to content.
• Manage high-visibility social marketing campaigns, including any agency relationship management and contract management needed.
• Create and maintain cross-functional relationships with chapter counterparts and internal colleagues at the National Office.
• Perform other job-related duties, as assigned.

WHAT YOU’LL NEED

• Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or related field required.
• Minimum 3 years of experience in social media, PR, marketing or communications.
• Demonstrated experience on the ins and outs of using Instagram, Facebook, Twitter/X, TikTok, LinkedIn, and Sprout Social.
• Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint.
• Proficiency in developing content and graphics.
• Working knowledge of nonprofit organizations is helpful.
• Position may require travel to organizational conferences and events.

WHAT WE OFFER

BENEFITS

• Comprehensive benefit package, effective day 1: Medical, Vision, Dental, Wellness**
• Competitive compensation with annual incentive potential
• Health Savings Account and Flexible Spending Account Options
• Health Reimbursement Account fully funded by Make-A-Wish
• Short Term Disability*, Long Term Disability* and Life Insurance
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program

TIME OFF

• Up to 15 PTO days
• 10 Sick Days
• 11 Paid Holidays
• 2 Volunteer Days after one year of service
• 2 Personal Days accrued annually
• Maternity Leave

ALSO...

• Employee Awards and Recognition Programs
• Individual and Leadership Development
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets

*Monthly premiums paid for the employee for vision, dental, and short/long term disability.

Diversity, Equity & Inclusion Vision

Make-A-Wish is committed to championing diversity, equity and inclusion, fostering an organization that is accessible and welcoming. In turn, we are uniting communities to help make more wishes possible.

• Our mission is most effectively fulfilled through a commitment to diversity, equity and inclusion as core values and practice.
• It is only through our mosaic of different cultures, perspectives and experiences that we can grant life-changing wishes to every eligible child.
• As the world’s largest wish-granting organization we stand against racism and intolerance and are committed to representation and acceptance, creating a sense of belonging, and practicing fairness in creating opportunities for our wish families, volunteers and staff.
• Diversity: Diversity at Make-A-Wish is about recognizing and valuing our differences as well as focusing on our shared meaning and humanity.​ Diversity is the collection of unique attributes both visible and invisible, traits, and characteristics that make up individuals. They include race, gender, abilities, values, beliefs, experiences, backgrounds, preferences, behaviors, socioeconomic status, physical appearance, age, sexual orientation/identity, and more.
• Equity : Equity at Make-A-Wish is ensuring all Wish Kids, families, and volunteers and our stakeholders, regardless of background, receive the resources and support to ensure highly impactful outcomes.
• Inclusion: Inclusion at Make-A-Wish is creating an environment where Make-A-Wish Kids and families, colleagues, volunteers, and stakeholders feel they are welcomed, respected, and valued, and those feelings are both real & perceived.
• Belonging: Belonging at Make-A-Wish describes the experience of being accepted, included, and respected by those around you. You have a sense of community and connection with others and feel that your full potential is engaged in the Make-A-Wish mission.

We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics. Make-A-Wish America utilizes E-Verify in its hiring practices to achieve a lawful workforce.

Required Skills

Required Experience

• Superb level of patience and customer service.

• Desire and ability to actively contribute to a diverse, inclusive, and values-based community.

• Highly developed interpersonal and communication skills.

• Proficient knowledge of Microsoft applications (Word, Outlook, Excel, etc.).

• Ability to learn and then teach departmental processes, new technologies and systems.

• Experience with mediation, intervention, and emergency response in an on-call capacity.

• Demonstrated ability to use innovation to enhance workflow, internal processes, and projects within the department.

Work Environment: Work is primarily performed in an office environment. The position requires participation in a campus wide on-call crisis response capacity, with significant weekend, evening, and early morning time commitments. The position also maintains a high level of relationship building with students and staff by walking through all buildings on a regular basis as well as monitoring the physical condition of residential facilities. May be required to maneuver items weighing up to 25 pounds.