Social Media Specialist University of Minnesota 861 reviews - Minneapolis-Saint Paul, MN Qualifications * MINIMUM / ESSENTIAL QUALIFICATIONS: * Bachelor degree * Minimum two years of professional experience in social media, digital marketing and/or public relations. * Demonstrated ability to create, implement and optimize a marketing strategy. * Technical skills to create, practice or leverage social media tools. * A strong reputation for integrity and high personal ethics. * Demonstrated experience: o Strategic leadership and strategic alignment of communications programs o Relationship building: Effectively working across organizational lines; forming productive alliances; and influencing others o Understanding of communications, marketing, and branding principles o Attention to detail * Skills: o Excellent communication skills (verbal, listening writing, and proofing) o Strong project management skills and ability to balance multiple projects simultaneously o Ability and willingness to work at a fast pace o Strong customer service orientation o Ability to quickly master new technologies o Ability to jump from the creative side of communication to the analytical side o Experience working with, and anticipating the needs of, senior management * PREFERRED QUALIFICATIONS / SELECTION CRITERIA: * Five or more years of professional business experience with increasing communications responsibilities. * Demonstrated experience: o Ability to develop, communicate, and execute strategies with clear metrics of success o Familiarity with academic environments, especially business schools o Managing external vendors * Experience working for a public relations, advertising or marketing agency. About the Job OVERVIEW: As a member of the Carlson Schools Communications Group, the Social Media Specialist is responsible for managing the Carlson Schools use of social media. Functional areas of responsibility include strategic direction of the schools use of social media, serving as a voice for the schools use of social media, strategic and tactical involvement in marketing communications, monitoring/measurement, and ensuring consistent execution of the Carlson Schools mission and brand. This is a position that will report to the Chief Storyteller and work closely with the Director of Strategic Communications, Communications Group colleagues marketing personnel from programs and departments throughout the Carlson School, the Office of the Dean, Carlson School faculty, and outside vendors to support the growth and development of the Schools social media engagement. Strategic Direction (25%): Develop and support social media and digital media strategies that support the Carlson School brand as well as sub-brands including programs, departments, faculty, centers, and institutes. This responsibility will include, but not be limited to, introduction of best practices, monitoring of social media practices conducted by peer institutions, advising on digital advertising annual media buys and subsequent performance analytics and measurement, managing digital advertising campaign relationship with external agencies and internal counterparts, and staying abreast of emerging digital media outlets and related technologies. The position will actively monitor social media and digital media activities conducted by the Carlson School and provide ongoing advice and feedback, establish standards, and serve as a catalyst to improve the Schools social media and digital media performance. Community Management (15%): Serve as a consistent voice for school wide use of social media and digital advertising. This includes live tweeting, responding to topics, live chats, promoting school-wide initiatives, pitching stories to the media via Twitter and other emerging social media channels, jumping into applicable real-time conversations that are relevant to the Carlson School brand and faculty research, etc. In this regard, the position will attend Carlson School conferences and other special events and actively engage in high profile topics and/or emerging issues. Create Social Media and Digital Media Content (20%): Generate, edit, optimize, publish and share daily content that builds meaningful connections and encourages community members to take action. Includes partnering with external agencies for advertising creative, graphic designer for graphic needs, writer for article and blog needs, manager of School Relations for media pitching on social media, as well as videographer/photographer for visual content. Should be familiar with developing, managing, art directing and optimizing video content (production to completion) for all digital use. Monitoring/Measuring/Reporting (20%): Monitor social media discussions and report on emerging perceptions regarding the Carlson School brand. In particular, this position will be asked to monitor social media outlets for concerns, questions, rumors and accuracy of information pertaining to the digital advertising campaign, or a crisis or developing issue involving the Carlson School. This position will also actively measure and report on the effectiveness social media campaigns, individual messages among communities, constituent participation, and other key performance indicators. Develop measurement tools to evaluate the effectiveness of our social media efforts. Actively share information gleaned from social media and digital media activities with other members of the Communications Group and openly support the importance of integrating all functional areas within the Communications Group. Marketing/Communications Group Integration (10%): Participate, advise and engage in efforts to craft marketing campaigns with programs and departments throughout the school. Such responsibilities will be conducted in concert with the Client Services team, School Relations team, and Web Team, and will include both strategic and tactical direction as well as hands-on implementation. Actively share information gleaned from social media and digital media activities with other members of the Communications Group and openly support the importance of integrating all functional areas within the Communications Group. Brand stewardship (10%): Ensure that the Carlson School visual identity, style guide, and brand voice are consistently and strategically applied in all social media and digital media activity. Serve as an advocate for the proper management of the Carlson School brands across the School's various programs, academic departments, and centers. Coach internal partners on brand standards and social strategies. This involves co-leading and facilitating a social media user group at the University level. How To Apply Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume. Additional documents may be attached after application by accessing your "My Activities" page and uploading documents there. To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647). Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu. Background Check Information Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment. About the U of M The University of Minnesota, Twin Cities (UMTC) The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations. 4 hours ago - save job - original job Apply On Company Site Other jobs you may like Social Media Analyst Colle McVoy - Minneapolis, MN 27 days ago Social Media Specialist 2 U.S. Bank