The Workforce Development Marketing Manager is responsible for developing and executing strategic marketing initiatives that promote training classes and programs offered by the Workforce Development Department, Community Education Department, and Work-Based Learning Department. This role focuses on increasing visibility, enrollment, and community engagement for training opportunities. The ideal candidate will have a strong background in marketing, experience in promoting educational or training services, and a passion for supporting workforce skill development. This position collaborates closely with training teams, community partners, and internal departments to ensure effective outreach and communications.

Key Responsibilities:

Marketing Strategy Development for Training Programs

• Design and implement targeted marketing campaigns to promote training classes and professional development offerings.
• Identify key audience segments and tailor messaging to increase enrollment and engagement in training programs.
• Work with Industry Managers and Instructors to understand offerings and ensure accurate, engaging promotion.

Program Branding and Promotion

• Develop a cohesive brand identity for the Workforce Development Department's training classes and programs across all platforms.
• Create promotional materials including flyers, course catalogs, digital ads, videos, and social media content.
• Promote programs through the company website, social media, email campaigns, press releases, and community bulletins.

Community Outreach and Partnership Development

• Build partnerships with local businesses, schools, workforce boards, and community organizations to support outreach and referrals for department programs.
• Represent the departments at job fairs, training expos, and community events to promote available classes and build relationships.
• Develop co-branded marketing opportunities with external partners to broaden program reach.

Content Creation and Campaign Management

• Create compelling content that communicates the value of training classes, including student testimonials, success stories, and class outcomes.
• Manage the content calendar and oversee the production of digital and print materials aligned with class schedules.
• Track and report on campaign effectiveness and adjust strategies based on performance data.

Market Research and Insights

• Conduct research to understand community training needs, regional workforce trends, and competitor offerings.
• Use insights to refine messaging and identify emerging opportunities for new or expanded class offerings.
• Regularly evaluate marketing performance metrics and provide recommendations for improvement.

Digital and Social Media Management

• Manage digital channels related to training program promotion, including the website, social media, and online course listings.
• Implement Search Engine Optimization (SEO) best practices and targeted advertising to maximize the visibility and reach of training opportunities.
• Engage online audiences through interactive content, announcements, and updates on upcoming classes.

Internal Collaboration and Communication

• Partner with other CSI departments including, HR, and Marketing and Communications (Marcom) teams to ensure alignment of messaging and objectives.
• Partner with the CSI Marcom team to manage overload periods and take advantage of in-house expertise.
• Serve as the primary marketing liaison for the Workforce Development Department, ensuring timely and consistent communications.
• Support internal efforts to promote training programs to existing employees as part of upskilling and retention strategies.

Qualifications:

• Bachelor’s degree or equal experience in Marketing, Communications, Education, or a related field preferred.
• 3+ years of marketing experience preferred
• Proven success in managing multi-channel marketing campaigns.
• Strong writing, design, and content creation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency with marketing tools, CMS platforms, and social media.

Preferred Skills:

• Experience marketing adult education, professional development, or workforce training programs.
• Knowledge of community outreach, partnership development, and grant-funded program promotion.
• Proficiency in Google Analytics, SEO/SEM, and digital advertising platforms.

The College of Southern Idaho is an equal opportunity employer with a commitment to cultivating and sustaining an environment in which our employees and learners thrive. The College prohibits discrimination on the basis of any legally protected status.

Required Skills

Required Experience

• Candidate must be currently enrolled in Mechanical Engineering, Electrical Engineering, Civil Engineering, Construction Engineering & Management, or other related program at the time of their internship, as well as having completed their sophomore year
• Candidates should possess leadership potential, be problem-solvers, and be able to make decisions in a fast-paced environment
• AutoCAD experience preferred
• Construction Management Skills

Physical Requirements:

• While performing the duties of this job, the employee is regularly required to use their hands and fingers to handle, feel objects, tools, or manipulate controls; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• While performing the duties of this job, the employee occasionally works near moving mechanical parts and construction equipment; in high, precarious places; and in outside weather conditions and is occasionally exposed to fumes or airborne particles, toxic or caustic chemicals, and risk of electrical shock where employee must utilize the proper personal protective equipment and/or other safeguards for their protection. The noise level in the work environment is usually moderate to high.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.