Job Description

·       Provide research for and write media Point-Of-Views (POVs).  Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.

·       Develop media strategy and recommendations under supervisor guidance.

·       Present media plans and provide plan maintenance including objectives/strategies and updates.

·       Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.

·       Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.

·       Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.

·       Review and verify media buys to ensure proper execution.

·       Meet with sales reps to analyze value and applicability of media vehicles for client media plan.

·       Liaise with internal Strategic Resources department for use of syndicated resources.

·       Be willing to participate in more advanced functions as part of training and development.

·       Resolve routine, but complex questions and problems.

·       Be accountable for work quality to Zenith standards.

·       Demonstrate independent decision making.

·       Be capable of some personnel evaluation.

·       May perform other duties and responsibilities that management may deem necessary from time to time.

COMPANY CULTURE/VALUE REQUIREMENTS:

Inquisitive, collaborative, and supportive.

MANAGEMENT/SUPERVISORY RESPONSIBILITIES:

This position may or may not manage personnel

COMMUNICATES WITH:

Internal:  Partners with Strategy team members, Strategic Resources, Activation Groups, and Finance

External:   Some exposure to Client.  Significant vendor relationships.

Qualifications

·       Bachelor’s degree or higher in marketing, advertising, business or equivalent 

·       3+ years of media management experience with an emphasis on direct digital investment

·       1-2+ years of experience managing direct digital investment campaigns with strong understanding of the retail media landscape preferred

·       Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired

·       Experience with Adform, Epsilon, and others required

·       Experience with Media Ocean is a plus

·       Deep knowledge of key retailers, their ecosystems, and go-to-market strategies

·       Experience in Consumer Package Goods industry (CPG) preferred

·       Past experience working on a pitch team is a plus, however prior experience working in a business development function is not required

·       Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools

·       High cultural awareness and sensitivity

·       Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences

·       Excellent project-management skills; able to manage multiple projects & people

·       Skilled writer capable of drafting pitch-ready communication

·       High versatility and agility to work on projects across industries, markets, and agencies

·       Entrepreneurial spirit and high self-motivation

Additional Information

All your information will be kept confidential according to EEO guidelines.