Job Description

ORGANIZATIONAL

The VM1 Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for the Zenith Media’s Verizon client.  Our goal is to daily deliver the most accurate, most timely and most granular competitive media spending reports & analysis in our client’s categories. 

INDIVIDUAL

The role of the VP, Director of Competitive Intelligence is to act as central contact for competitive media issues and to direct workflow on a global team. The position of VP, Director of Competitive Intelligence has a strong knowledge of market & industry trends and assumes a leadership position on our clients’ business. The Director of Competitive Intelligence reports to the Executive Vice President, Data and Analytics, Analytics. 

RESPONSIBILITIES:

INDIVIDUAL

• Lead the development of imaginative reports based on understanding of our clients businesses.
• Able to think and write in a logical flow; competently present and defend analysis daily.
• Proficient in Excel and PowerPoint; open and able to learn new software and innovative ways of using old software.

ORGANIZATIONAL

• Can write and present research analysis and understand media strategies – both Traditional media and Digital media.
• Interact with clients, media planning, account management and offshore teams.
• Foster internal/agency communications and relationships.
• Establish vendor relationships; have solid command of industry research and trends.

TEAM

• Train Competitive Analysts in systems and processes.
• Delegate responsibility but maintain accountability for output of your team.
• Inspire creativity and pro-activity of competitive staff.
• Prioritize and manage work flow to guarantee timely delivery of projects.

Qualifications

• 10+ years experience in media research, planning, or account management.
• Telco/Tech experience not necessary but would be a plus.
• Proficient across all channels (Digital, TV, print, OOH).
• Organized, detail oriented.  Expects excellence and accuracy.
• Familiar with Competitive vendor processes and output.

Additional Information

All your information will be kept confidential according to EEO guidelines.