Job Description

This position requires a highly motivated person to lead the day-to-day execution activating digital strategic plan development and all aspects of implementation for the TikTok brand.

ROLE OBJECTIVES:

• Assist with planning and implementation for client accounts across digital media
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• 2+ years of media buying/planning experience
• Agency experience highly preferred
• Experience planning digital campaigns and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends

Additional Information

All your information will be kept confidential according to EEO guidelines.

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