Job Description

OVERVIEW: 

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for Farmers Insurance. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy. 

ROLE OBJECTIVES: 

• Responsible for contributing to the development of and executing strategy for the functional area 

• Develop media strategy and recommendations under supervisor guidance 

• Present media plans and provide plan maintenance including objectives/strategies and updates 

• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions 

• Prepare flowcharts and budgets for media plan development and maintenance 

• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations 

• Review and verify media buys to ensure proper execution 

• Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

MINIMUM QUALIFICATIONS:  

• B.A. or B.S., preferably in Marketing, Advertising, or related field  

• 1+ years of experience in media planning/strategy  

• Agency experience highly preferred  

• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI 

• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business 

• Demonstrate ability to learn new propriety software and processes quickly and proficiently 

• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation 

• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment 

• Meet client and internal deadlines and obligations 

• Manage projects, resources, stakeholders, and participants 

• Be a resource to others in the resolution of complex problems/issues

Additional Information

All your information will be kept confidential according to EEO guidelines.