Job Description
OVERVIEW:
Prepare and implement media plans for client accounts across all types of media
RESPONSIBILITIES:
- Provide research for and write media Point-Of-Views (POVs)
- Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use
- Develop media strategy and recommendations under supervisor guidance
- Present media plans and provide plan maintenance including objectives/strategies and updates
- Maintain stewardship of reports including competitive reports using “Strategy” software to assess media schedules of competitors, interpret data and draw conclusions
- Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software
- Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations
- Review and verify media buys to ensure proper execution
- Meet with sales reps to analyze value and applicability of media vehicles for client media plan
- Liaise with Strategic Resources department for use of syndicated resources