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Planner, Strategy

Zenith

Planner, Strategy

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    OVERVIEW:

    Prepare and implement media plans for client accounts across all types of media

    RESPONSIBILITIES:

    • Provide research for and write media Point-Of-Views (POVs)
    • Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use
    • Develop media strategy and recommendations under supervisor guidance
    • Present media plans and provide plan maintenance including objectives/strategies and updates
    • Maintain stewardship of reports including competitive reports using “Strategy” software to assess media schedules of competitors, interpret data and draw conclusions
    • Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software
    • Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations
    • Review and verify media buys to ensure proper execution
    • Meet with sales reps to analyze value and applicability of media vehicles for client media plan
    • Liaise with Strategic Resources department for use of syndicated resources
  • Qualifications

    Qualifications

    REQUIREMENTS:

    • Bachelor’s Degree, along with 2+ years media planning experience (agency environment) across all types of media, TV and OLV preferred
    • Experience with MediaTools, comScore, Kantar, MRI a plus
    • Excellent verbal and written communication, organizational, interpersonal, and analytical skills
    • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
    • Proficiency in Word, Excel and PowerPoint

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

  • Industry
    Education