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Media Planner, Strategy

Zenith

Media Planner, Strategy

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    OVERVIEW:

    We need a highly motivated person to activate digital strategic plan development, and all aspects of implementation and reporting

    RESPONSIBILITIES:

    •  Assist in presentation of data, insights and media to clients 

    •  Maintain an intimate knowledge of consumer habits & touchpoints, i.e. OLV, display, audio, mobile web, mobile app, etc. 

    •   Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

    •   Manage Vendor Billing: insertion orders, monthly billing reports, and discrepancy resolution

    •   Assist director in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

    •   Draw actionable insights based on media performance i.e. DCM, Innovid, DoubleVerify, Kochava, comScore, and others

    •   Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

    •   Create dynamic presentations that effectively communicate strategic and tactical recommendations to our clients

    •   Maintain a knowledge of all buying platforms and types across digital executions: programmatic, DSPs, SSP, direct, etc. 

    •   Prepare and deliver digital trafficking specs, guidelines and instructions

    •   Continuously search for opportunities to be positive and to share the positive side to every situation 

    •   Strive for growth and ongoing knowledge sharing 

     

    REQUIREMENTS:

    •   Bachelor’s Degree; related experience strongly preferred

    •   1-2 years of digital media buying/planning experience

    •   Must have strong analytical, research, and quantitative skills

    •   Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills

    •   Must be hard-working, resourceful and thrive in a fast-paced environment

    •   Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.

     

  • Industry
    Education