Job Description

Zenith is looking for a talented Vice President, Multicultural Strategy to drive change and help deliver more meaningful, culture-driven marketing and media strategies across three accounts; all of which are starting on their multicultural marketing journey. This person is an intrinsic part of a large team of omni channel strategic thinkers and will lead them in the development and execution of media plans for these clients. This leader effectively leverages their culture-first experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs with dedicated support in the way of senior level top-down guidance and direct reports. This position has dual reporting: 1) into the EVP, Managing Director on the client team and 2) the SVP, Multicultural Agency Lead for Zenith.

Role Objectives:

• Drive change
  • Delivers culture first plans built on culture-first data and insights that deliver on business results
  • Serves as culture-first expert/leader and content development stakeholder for all client presentations
• Lead by example
  • Act as the cross-team leader, ensuring that culture-first thinking is at the forefront of all plans at every stage in the consumer journey
  • Participates in new business efforts as the voice of culture-first expertise
  • Cross pollinates culture-first learning among your peers
• Collaborate, Inspire and Influence
  • Demonstrate strong knowledge of all cross-channel media (General market and Culture-first partners), with a drive for curiosity and passion for the client’s business
  • Establish and grow client relationships by demonstrating a command of industry and client business issues
  • Work with internal teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
• Reach Down and Pull Up the Next Generation of Talent
  • Mentor and guide junior talent to ensure proper education for advancement

Qualifications

• B.A. or B.S.
• 10+ years of media planning experience with concentration in culture-first strategy across
  • Hispanic, African American, LGBTQ+, Asian
  • Agency experience highly preferred
  • 5+ years of experience in a management capacity
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Demonstrates an ability to be curious and passionate about our client’s business
• Strong media partner relationships
• Solid understanding of programmatic marketplace; hands- on keyboard experience not required
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Detail-oriented and proven ability to thrive in a fast-paced environment
• Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Must understand its capabilities and applications to translate data into actionable culture-first insights

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $143,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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