Job Description

Overview:
This position requires a highly motivated person to lead the day-to-day execution activating digital strategic plan development and all aspects of implementation.

Role Objectives:

• Assist with planning and implementation across digital for clients

• Plays a leading role in all aspects of campaign management including vendor liaison and reporting

• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research

• Assist in presentation of data, insights and media to clients

• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video

• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

• Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client

• Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

• Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast

• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

• Create dynamic presentations that effectively communicate to our clients

• Prepare and deliver buying and or digital trafficking specs and guidelines

• Conquer Magazine Positioning Reports

• Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

Minimum Qualifications:

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• Media buying/planning experience
• Agency experience highly preferred
• Experience using Prisma is required
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc

Additional Information

#LI-Hybrid

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.