Job Description
The Campaign Manager, Paid Social sits within the Precision social and programmatic buying team – alongside the Zenith Investment team - and owns strategic planning and execution of paid social campaigns across all social networks. They must have a passion for social media, and be able to translate that passion into the creation of inventive buying strategies that compliment a larger digital media objective.
This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior social campaign management experience, strong analytical and communication skills, and a solid grasp on social media strategy. Campaign Managers must also possess a strong inner drive to contribute.
RESPONSIBILITIES
- Plan, execute, manage, and optimize social media campaigns for agency clients (e.g. Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
- Demonstrate diligence, attention to detail and adherence to Zenith best practices throughout the full digital campaign life-cycle
- Maintain and organize campaign-specific materials in team’s shared document repository
- Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Strategic oversight of large accounts and client relationships
- Develop, grow, and maintain relationships with internal teams through exceptional client service
- Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
- Formulate proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Troubleshoot issues on all pre-production and live campaigns
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
- Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns
- Attend client meetings
- Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Zenith