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Associate Planner, Strategy & Investment

Zenith

Associate Planner, Strategy & Investment

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    Company Description About Zenith:

    Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.  We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.  Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com

    Job Description Overview: This position requires a highly motivated person to assist in the day to day execution of a(n) account(s). They will be activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra.

    Role Objectives:

    • Build foundational knowledge of magazine and digital landscape

    • Assist with planning and implementation for client accounts across digital and magazine

    • Assist in preparing materials for presentations, data analysis and insights to clients and internal teams

    • Support Planners in billing, reporting, trafficking, analytics and research

    • i.e. assigning Pub Codes, Insertion Order distribution/upkeep, and contact list upkeep

    • Prepare and deliver buying and or trafficking specs and guidelines

    • Review, verify and maintain media buys to ensure proper execution

    • ABC statements, Edit Calendars, Closing Dates/Extensions

    • Positioning Reports

    • Assist in creating Integrated Media Plans, Digitally Specific and Magazine Specific Plans

    • Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

    • Assist in negotiation of Buys, Make-goods, Positioning, Value Add Negotiations

    • Learn how to read and make use of syndicated data, i.e. competitive, consumer etc.

    • i.e. Nielsen, ComScore, Strategy, TNS, Ad Relevance, Quantcast, and others

    • Build relationships with sales reps to analyze value and applicability of media vehicles for client media plan  

    • Obtain knowledge of all ad serving vendors across platform: Medialets, Vindico, DFA

    • Assist team in day to day account maintenance such as meeting set-up, status maintenance, keep folders updated

    Qualifications Minimum Qualifications:

    • Bachelor’s Degree; media/advertising or related internship experience strongly preferred

    • 0- years of experience in digital media

    • Agency experience highly preferred

    • Must have strong analytical, research, and quantitative skills

    • Must have basic knowledge of core functionality of Excel and PowerPoint

    • Excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills

    • Must be hard-working, resourceful and thrive in a fast-paced environment

    Additional Information All your information will be kept confidential according to EEO guidelines.

  • Industry
    Education