Job Description

We are currently looking for an Associate Planner, Strategy to support the day-to-day Media Planning and Strategy functions for Farmer's Insurance.  This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

Role Objectives: •    Responsible for contributing to the development of and executing strategy for the functional area •    Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media •    Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions •    Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software •    Prepare and issue buying specs and guidelines to activation teams including delivery goals and budgets for use in negotiations •    Review and verify media buys to ensure proper execution •    Meet with vendor community to analyze value and applicability of media vehicles for client media plan •    Assist planners in developing media strategy and recommendations •    May perform other duties and responsibilities that management may deem necessary from time to time

Qualifications

•    B.A. or B.S., preferably in Marketing, Advertising, or related field  •    0+ years of experience in media planning/strategy  •    Agency experience highly preferred  •    Basic Computer Skills: Microsoft Suite, Excel, PowerPoint, Word •    Basic math skills are strongly recommended •    Internship experience or coursework in a related industry preferred •    Inquisitive, collaborative, and supportive •    Driven by curiosity and passion for the client’s business •    Demonstrate ability to learn new propriety software and processes quickly and proficiently •    Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation  

Additional Information

All your information will be kept confidential according to EEO guidelines.