Job Description
The Technology and Activation Group (TAAG) is a practice dedicated to delivering first-in-class technology expertise and processes to help navigate the overly complex ad technology space and deliver advanced marketing solutions to clients.
Measurement Operations (“Measurement Ops”) is the merger of strong media tagging and trafficking operations within TAAG and the larger measurement-focused, technology-enabled Data Sciences teams, for advanced data capture, media trafficking, and QA across all channels. The VP role will develop this function exclusively on the Verizon account, and work to implement best practices within the team.
This role will build and lead a team of digital advertising operations and measurement professionals. The VP will oversee all functions of Measurement Ops including campaign implementation, trafficking, optimization, and issue resolution, as well as driving cross-platform, cross-device tagging strategies in partnership with Clients, Analytics and Media teams. This person is expected to be passionate about the field and lead as an expert in ad trafficking, measurement tools and technologies. The VP will report into the EVP of Analytics.
ROLE OBJECTIVES:
Manage all measurement operations processes and teams across account
Work inter-departmentally to deliver best-in-class digital advertising trafficking and measurement to clients
Review complex media programs, tagging and data sets and understand how to identify and track data needed for analytics
Build, train and motivate team and ensure team has ongoing professional development
Assist team in managing priorities and apply appropriate resource allocation based on client scope
Driving POVs across the parent organization on best practices in the evolving space
Develop and implement more robust QA systems and tooling for monitoring and troubleshooting
Establish best practices and plan, develop, and implement processes for measurement operations
Responsible for staying abreast of emerging tools/technology and ensuring agency and clients are using the right solutions
Responsible for staying abreast of data governing rules and regulations
Support new business efforts as needed
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
10+ years of experience in advertising, media effectiveness and measurement (at least 5 of these in an agency environment required)
4+ years of management experience (remote team and offshore resource management experience a plus)
Expert level experience required in MS Excel, GCM, SA360, DV360, Innovid, Tealium, Jira, LiveRamp
Proficient knowledge of site analytics tools, DMPs, DSPs, media attribution models, research studies, incrementality/multi-touch attribution
Good understanding of front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript a plus
Self-starter who has experience in display, programmatic, search, video and mobile advertising
Ability to manage projects, think analytically, pay attention to detail
Ability to handle multiple tasks and function in a team-oriented, fast-paced environment
Demonstrate excellent problem-solving skills with the ability to stay calm under pressure
Must have strong communication and presentation skills
Passionate about the advertising measurement space and the associated tools and technology
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $143,000 - $225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
23-2416
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