JOB DESCRIPTION

Headquartered in Pueblo, Colo., PBR was founded in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene, seeking mainstream attention, new riches, and a livelihood for future generations of cowboys for the most popular discipline in rodeo, bull riding. More than 500 bull riders from around the world including the United States, Australia, Brazil, Canada, and Mexico hold PBR memberships. They compete in more than 200 bull riding events each year on the nationally televised Unleash The Beast, Pendleton Whisky Velocity Tour and Touring Pro Division, in addition to those held by international divisions in Australia, Brazil, Canada and Mexico.

Collectively, PBR broadcasts reach more than 405MM households in more than 91 territories. PBR has rapidly transformed one of the fastest growing sports in America into a worldwide phenomenon. With cowboys continuing to enter the mainstream, extreme sports featuring jaw-dropping bursts of action all night long growing in popularity, world class event production, PBR’s reach increasing across broadcast, cable and digital channels, and fan support continuing to grow, the sport’s future is very bright.

Department

The marketing department at Professional Bull Riders (PBR) is responsible for promoting and increasing brand awareness and engagement among fans and stakeholders. This dynamic and forward-thinking team leverages a variety of marketing channels, including events, digital media, and partnerships, to engage with fans and drive growth for the sport. With a focus on creativity, collaboration, and results, the marketing department at PBR is dedicated to delivering impactful and effective marketing campaigns that drive fan engagement, increase attendance at events, and drive growth for the sport of bull riding. Whether developing new initiatives, executing on event activations, or building out comprehensive marketing campaigns, the marketing team at PBR is committed to making a positive impact on the sport and growing the brand

Responsibilities

• Develop marketing concepts and initiatives in collaboration with agency partners

• Spearhead and lead marketing projects, ensuring they are executed effectively and efficiently

• Work closely with stakeholders, including but not limited to, PBR management and agency partners, to ensure cohesive and effective marketing strategies

• Assist with activation footprint and signage efforts, working to maximize the impact of marketing campaigns

• Build out comprehensive marketing campaigns, ensuring all elements are aligned with PBR's overall marketing strategy and brand standards

• Contribute to market research efforts, staying up to date on industry trends and competitors

• Perform other traditional marketing intern duties as assigned, including but not limited to, data analysis, market research, and administrative support

• Present marketing initiatives and progress to leadership and executives, effectively communicating the impact and ROI of marketing efforts

• Gain a deep understanding of national event marketing, including but not limited to event planning, activation, and execution

• Assist with departmental needs including conducting market research for event cities

• Coordinate marketing collateral and promotions, and assisting with various special projects

Qualifications

• Strong motivation and drive to succeed in the marketing field, with a passion for event marketing and a desire to learn and grow

• Demonstrated leadership skills and the ability to take initiative and lead projects and teams

• Coachable and eager to receive feedback and constructive criticism to improve performance and grow professionally

• Professional demeanor, strong communication skills, and the ability to work effectively with a wide range of stakeholders, including PBR management, agency partners, and event attendees

• Strong attention to detail, with the ability to manage multiple tasks and projects simultaneously and prioritize effectively

• Intellectual curiosity, with a desire to stay up to date on industry trends and continuously improve marketing skills and knowledge

• Proficient in Microsoft Office, including PowerPoint, Excel, and Word.

Program Details

We have internships available across our businesses at WME, 160/90, IMG Media, IMG Arena, IMG Academy, Licensing, OpenBet, and Professional Bull Riders (PBR) across locations which include Los Angeles, New York City, Nashville, St. Louis, Atlanta, Philadelphia, Dallas, Chicago, Miami, Bradenton, FL, Pueblo, CO, London, Paris, and Gliwice, Poland. All internships are in the office and in-person, unless otherwise noted.

Our program will include a welcome event, speaker series, career planning sessions, team projects, and other events throughout the 8 weeks you’re with us.

Internships are 40 hours per week, Monday through Friday, unless otherwise noted.

Important Dates

• Early February: Recruiters begin reviewing applications and reaching out to candidates.

• February 28th: Applications close.

• March 31st: Roles will be filled on a rolling basis, with the goal of extending all offers by this date.

• June 5th: Internship starts.

• July 28th: Internship ends.

Recruitment Process

Our process consists of 4 steps.

Tell us your story. In addition to your application and resume, please attach a word document and in 300 words max, share why you’re interested in the role. What are the unique perspectives, abilities, and qualities you would bring to the role? What do you hope to learn? Video Interview with a Recruiter. If selected for next steps, you will be contacted by the recruiting team to schedule a 30- minute video interview. Video Interview with the Hiring Manager. If selected to move forward, you will meet with the hiring manager and potentially 1-2 additional team members. Offer or Decline. If selected for the position, a recruiter will call to extend an offer. If you have not been selected, a recruiter will reach out to let you know.

Eligibility

Our internships are designed with rising junior and senior undergraduate candidates in mind; however, current college enrollment is not required for all of our internships.

Pay

We offer paid internships; rates vary based on location.

About ENDEAVOR

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Endeavor is a global entertainment, sports and content company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution and sales; event management; and a number of direct-to-consumer offerings.

From fashion shows to critically acclaimed television and films, bestselling novels to gourmet culinary festivals, world-class sports training to sold-out cultural experiences, we influence an unparalleled number of compelling experiences around the world each day.