Job Description

The Centralized Sales Manager will be responsible for driving new membership acquisition by leading, developing, and coaching a central office of Membership Advisors that focus on identifying and engaging prospective members, understanding their fitness goals, and delivering tailored solutions that align with Equinox’s premium offerings. The ideal candidate will be a proactive leader with exceptional sales acumen, strong understanding of centralized sales operations, a dynamic hands-on coach with proven ability to inspire and motivate a team, a passion for fitness, and knowledge of luxury industry best practices.

Sales Leadership

· Develop and execute a comprehensive digital sales strategy to drive new membership growth, including identifying tactics that work and should be scaled (e.g., specific language or pipeline management techniques)

· Lead, coach, and inspire a central office of Digital Membership Advisors to achieve and exceed sales targets

· Actively coach Digital Membership Advisors by providing regular feedback, running role-plays, and helping advisors strengthen sales skillsets (e.g., needs assessment, objection handling, and closing skills)

· Monitor, analyze, and report on sales performance metrics, providing actionable insights to optimize results and identify coaching opportunities for each advisor

· Foster a culture of accountability, collaboration, continuous improvement, feedback-orientation, and high performance within the sales team

Customer Acquisition

· Lead the team to identify and engage prospective members through targeted outreach, with guidance on lead prioritization and channel optimization (i.e., phone vs. SMS vs. email)

· Coach the central team to conduct in-depth consultations to understand potential members’ fitness goals and present tailored membership solutions through regular 1:1s and sales team meetings

· Empower the team to build and maintain their own robust pipeline of leads, ensuring consistent follow-up and conversion

· Work with sales leadership to leverage data and insights to identify trends and opportunities for new member acquisition

Strategic Planning

· Collaborate with marketing, operations, and other cross-functional teams to align sales efforts with broader business objectives · Develop and implement innovative sales campaigns and initiatives to attract new members

· Stay informed about industry trends, competitor offerings, and market dynamics to maintain a competitive edge

Member Experience

· Ensure a luxury and personalized experience for prospective members, from initial contact through to membership confirmation

· Act as a brand ambassador, embodying Equinox’s commitment to excellence and personalized service.

Qualifications

What You Bring:

· 5+ years of experience in sales, with a proven track record of driving revenue growth and achieving targets in the premium luxury space

· Experience coaching and developing a high-performing team

· Bachelor’s degree in business, marketing, or a related field preferred. Strong leadership skills with experience managing and developing high-performing sales teams

· Exceptional communication and interpersonal skills, with the ability to build rapport and trust with prospective members

· Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions

· Proactivity and results-orientation, with a passion for fitness and wellness. Experience in the fitness, hospitality, or luxury industries is a plus.

· Passion for developing sales talent as well as achieving (and surpassing) sales targets

Key Skills:

· Sales strategy development and execution, particularly with digital lead management

· Experience with digital and phone sales; experience in luxury industry preferred but not required

· Customer relationship management (CRM) tools (e.g., Salesforce), Communications API Platforms (e.g., Vonage), AI Sales tools experience is a plus

· Data analysis and performance tracking

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

For additional Information visit our Career Site: https://careers.equinox.com/