Job Description

The Sales Manager will be responsible for driving new membership acquisition by developing and executing innovative sales strategies. This role will focus on identifying and engaging prospective members, understanding their fitness goals, and delivering tailored solutions that align with Equinox’s premium offerings. The ideal candidate will be a proactive leader with exceptional sales acumen, strong understanding of centralized sales operations, a proven ability to inspire and motivate a team, a passion for fitness, and knowledge of luxury industry best practices.

What You’ll Be Doing:

Sales Leadership

• Develop and execute a comprehensive sales strategy to drive new membership growth
• Lead, coach, and inspire a central office of Membership Advisors to achieve and exceed sales targets
• Monitor and analyze sales performance metrics, providing actionable insights to optimize results
• Foster a culture of accountability, collaboration, growth, and high performance within the sales team.

Customer Acquisition

• Leading the team to identify and engage prospective members through targeted outreach, focusing on digital and phone channels
• Coach the central team to conduct in-depth consultations to understand potential members’ fitness goals and present tailored membership solutions through regular sales team meetings
• Empower the team to build and maintain their own robust pipeline of leads, ensuring consistent follow-up and conversion
• Work with sales leadership to leverage data and insights to identify trends and opportunities for new member acquisition

Strategic Planning

• Collaborate with marketing, operations, and other cross-functional teams to align sales efforts with broader business objectives
• Develop and implement innovative sales campaigns and initiatives to attract new members
• Stay informed about industry trends, competitor offerings, and market dynamics to maintain a competitive edge

Member Experience

• Ensure a seamless and exceptional onboarding experience for prospective members and new members
• Act as a brand ambassador, embodying Equinox’s commitment to excellence and personalized service. Gather feedback from new members to continuously improve the sales process and member experience.

Qualifications

What You Bring

• 5-7 years of experience in sales, with a proven track record of driving revenue growth and achieving targets in the premium luxury space
• Bachelor’s degree in business, marketing, or a related field preferred. Strong leadership skills with experience managing and developing high-performing sales teams
• Exceptional communication and interpersonal skills, with the ability to build rapport and trust with prospective members
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
• Proactive and results-oriented, with a passion for fitness and wellness. Experience in the fitness, hospitality, or luxury industries is a plus.

Key Skills:

• Sales strategy development and execution, particularly with digital lead management
• Experience with digital and phone sales, experience in luxury industry preferred but not required
• Customer relationship management (CRM) tools (e.g., Salesforce), Communications API Platforms (e.g., Vonage), AI Sales tools experience is a plus. Data analysis and performance tracking

Pay Range: $100,000-$105,000 + 30% bonus opportunity

Additional Information

** AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:**

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at ** https://careers.equinox.com/**

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.