Integrated Marketing Coordinator NFL - National Football League 264
reviews - Culver City, CA 90232 The Integrated Marketing Coordinator,
Social Media at the NFL Media will be responsible for supporting media
sponsorship campaigns that are activated across NFL social platforms.
This includes competitive research and ideation for social campaigns,
working with the NFL Media Intelligence team to gather campaign
analytics, and assisting the Social Media Content team in tracking
sponsored posts and shared content across NFL accounts. The main
activities of this position will be to support monetization efforts in
the social space. The Integrated Marketing Coordinator, Social Media
will be a highly motivated, results-oriented contributor to an
exceptional team. They will have a strong passion for digital and social
media in particular. The position will report directly to the Director,
Integrated Marketing. Essential Functions: * Support the Integrated
Marketing team with execution of sponsorship related social initiatives
- Assist Social Media Content team in properly posting and tagging all
sponsor related content, including communicating scheduled dates for
content promotion and actual post dates, ensuring all posts are properly
tagged and links are pulled, and tracking posts shared across NFL
accounts * Circulate reports on campaign trends to respective members of
the media sales and integrated marketing team * Execution of sponsored
campaigns which can include ideation for campaign names, post copy, and
associated hashtags, working with the Design team to create mockups for
Integrated Sales, and may include working with Product team to execute
social extensions on NFL.com and within NFL Mobile * Coordinate with NFL
Media Intelligence team on performance reporting for social campaigns.
Assist in optimizing the delivered reports for ease of use by the Sales
and Social Media Strategy teams * Research potential sponsors that are
best fits to pair with new campaigns as well as potential target
demographics for those campaigns * Surface key insights of branded vs.
unbranded social extensions to improve future sponsorship campaigns *
Monitor social trends across the competitive landscape for interesting
and new ways other Leagues or sports outlets are promoting branded
content across social media platforms Supervisory Responsiblity: None
Physical Demands: Able to met basic physical demands in an office
setting Travel: Limited Travel; Potential to attempt local NFL games
Expected Hours of Work: 40 Hours per week with occasional overtime
during peak times of the season * BA/BS is required * 1-2 years of
experience in digital or social media Other Key Attributes /
Characteristics: * Highly organized with passion for the details * A
proactive thinker with strong interpersonal skills * A problem solver
who can make situational assessments and recommend actions to management
- Deep understanding of and experience in consumer-facing social content
space * Excellent written and verbal communication skills * Demonstrated
ability to deliver on KPIs in defined timeframes * A sports fan in
general, and more specifically an NFL fan Equal Opportunity Employer
Minorities/Women/Protected Veterans/Disabled National Football League -
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National Football League NFL - National Football League 264 reviews The
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