Analyst, Digital Analytics Job Description Summary National Geographic Society seeks a Digital Analyst to help create and optimize digital experiences in support of National Geographics goals. We strive to be an outcomes-driven organization, and seek to apply your expertise in web analytics and SEO to inform our efforts to create the best programs and experiences for our grantees, educators, and students, and to help us attract and engage targeted, project-specific, audiences. Working closely with the Measurement, Evaluation, and Research and Digital teams, the Digital Analyst will be responsible for measuring and helping to improve our constituents digital engagement. This is an ideal opportunity for a curious, data-minded, self-starter who wants to contribute to making a measurable difference each day. Job Description Responsibilities * Identify, measure, and report digitally-based KPIs. Develop custom dashboards for staff as needed. (30%) * Collaborate with digital product managers and web producers to apply web analytics and SEO best practices (25%) * Work with relevant internal teams to test and iterate strategies to improve user flow and increase engagement. (25%) * Explore and analyze additional data sources to develop fuller picture of constituent journeys and inform strategy. (15%) * Monitor industry trends and best practices. Proactively seek out, learn, and apply new technologies and methodologies to make processes more efficient. (5%) Minimum Education Required Bachelors degree in Data Science, Computer Science, Mathematics, Applied Statistics, Econometrics or related field highly preferred. Graduate degree a plus. Minimum Years and Type of Experience A minimum of 3 years of direct experience analyzing web analytics in the implementation and measurement of digital products. Experience with philanthropic, outcomes-driven, organizations strongly preferred. Knowledge and Skills Required Exhaustive knowledge of and professional experience using and applying Google Analytics data and SEO techniques are a must have. Bonus points for strong proficiency in Google Tag Manager. Working with our product managers, ability to convert unstructured user behavioral data to insights about which products and content can improve. Creativity in and understanding of research design to guide iterations toward optimal user experiences (e.g., A/B Testing). Sufficient proficiency in related testing tools expected. Ability to manually retrieve data from SQL/PostgreSQL databases and other similar data repositories on your own a plus. Strong interpersonal skills and ability to work with individuals across all levels. Attention to detail and proactive demeanor extremely important. Well organized and able to manage competing priorities. Preference for multiple work streams. Ability to adapt to continuous change and short deadlines. Exceptional written and oral communication skills. Strong desire to continuously learn and grow. Supervision None Cover letter required for serious consideration. Responsibility percentages may vary depending on business needs. National Geographic's headquarters is located in the heart of Washington, D.C. In addition to a unique and dynamic work environment, National Geographic offers its employees a comprehensive benefits package, including health and dental benefits, generous vacation and leave time, a 401(k) plan, and flexible work options. National Geographic is an Equal Opportunity Employer