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Demand Generation Manager - Enterprise

Zscaler

Demand Generation Manager - Enterprise

San Jose, CA
Full Time
Paid
  • Responsibilities

    Job Description

    The Demand Generation Manager/ Specialist will be responsible for B2B campaigns that drive awareness, acquisition, and conversion to customers and prospects. We’re looking for an outstanding, creative and data-driven marketing professional with deep lead/demand generation experience to help us grow this important segment. RESPONSIBILITIES/WHAT YOU’LL DO:  Support the end-to-end planning and execution of marketing campaigns across multiple channels, including email, content marketing, paid media, webinars, ABM and more.  Work in a cross-functional capacity across marketing, sales and product management  Research and source new vendors and programs to pilot  “In the know” about leading trends in demand generation, and bringing new ideas for amplification and conversions  Strong creative instincts bringing a fresh perspective and new ideas to the team  Partner closely with marketing, sales, content, product marketing, and operations to develop high-impact campaigns with meaningful touchpoints to our key buyer personas.  Proactively communicate with internal partners about progress, deliverables, roadblocks, and results  Strong understanding of the buyers’ journey to align content and communications channels to drive optimal conversion

  • Qualifications

    Qualifications

    ABOUT YOU  3-5 years of experience in B2B marketing with an emphasis on mid- market/enterprise demand generation  Familiar with at least two of the following channels: digital advertising, email, content marketing, social, webinars, account-based marketing.  Strong and professional communicator with experience working cross-functionally  Excellent project management skills with the ability to plan and execute multiple projects simultaneously  Understanding of end-to-end campaign development, execution, and measurement  Strong organizational skills to effectively manage multiple and projects with tight deadlines  An energetic, self-starter who is excited to build and learn alongside a world-class marketing team!  Working knowledge of Salesforce and marketing automation platforms like Marketo is a plus

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    #LI-MM1

    WHAT YOU CAN EXPECT FROM US:

    • An environment where you will be working on cutting edge technologies and architectures
    • A fun, passionate and collaborative workplace
    • Competitive salary and benefits, including equity

    WHY ZSCALER? People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team.  Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com. 

    Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

  • Industry
    Executive Office