Job Description

Zscaler’s global partner marketing team plays a critical role in accelerating Zscaler’s growth in driving best in class technology partner success to help grow sourced + influenced revenue and pipeline. We do this by creating differentiated demand programs, turnkey projects + campaigns, and curated experiences. The Senior Manager, Strategic Alliances Partner Marketing is part of this global partner marketing organization. This role will report to the Director, Global Partner Marketing.

The ideal candidate will help drive the GTM (Go-To-Market) strategy. They will own and lead co-marketing programs and initiatives for the Zscaler platform and joint solutions for strategic alliances that include cloud partners such as AWS, Microsoft Azure. 

The successful candidate will have a deep understanding of cloud marketplaces and is responsible to set the strategy and execution on how to accelerate the adoption of Zscaler’s platform and products as purchased through cloud service provider marketplaces. They will be responsible for creating the marketplace marketing plan to exceed annual partner sales targets, and increase conversion and repeat visits. They will lead the planning and execution of demand generation programs, serve as a strategic voice co-branded and co-developed content and collateral as well as serve as a bridge to the other marketing and BD teams within Zscaler.

This role will own the messaging narrative and curation of Zscaler’s product listings on the marketplaces, tracking and reporting of activity, leads, and sales on the marketplaces, as well as promotion through social media and marketing programs. This position will work closely with the Zscaler technology experts, product marketing, and the tech partner sales teams to maximize marketing activities that boost lead acquisition rates, increase conversion rates, and ultimately drive revenue for Zscaler. If you enjoy wearing the “strategic hat” but also have a “get s*** done” attitude, then this role is for you.

Our vision and goals are lofty—as is our passion for fun and success!  CORE RESPONSIBILITIES:

• Develop a comprehensive co-marketing plan (six-month plans updated quarterly), identifying the partners’ impact both nationally and globally
• Build programs and processes to build, execute, and scale supported demand-creation activities both partner-led, and Zscaler-led
• Support Zscaler’s new product launches, services, and ongoing messaging/branding to establish value through the tech partner’s own enablement events and marketing activities 
• Develop strong relationships with key partner managers & key stakeholders
• Grow the number of quality leads and sales pipeline to specified targets through marketplaces specific campaigns 
•  
• Execute and maintain consistent marketing processes for demand generation, assuring accurate capture and recording of key lead qualification data
• Ensure balanced portfolio of sales opportunities and partner enablement activities for all products and service offerings
• Provide consistent communication including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations to area marketing and sales management teams
• Participate in corporate-led initiatives as requested to assure tech partner requirements are captured in solution development (example: Zscaler-led corporate marketing campaigns and/or Zscaler product launches)
• Oversee Co-op and marketing funding budgets though quarterly fund planning

Qualifications

• Self-motivated and positive attitude
• Demonstrates strong understanding of partner technology marketing and competitive landscape
• Ability to work cross-functionally and globally to serve as virtual team lead
• Proven organizational skills and ability to set up workflow systems and processes 
• 6+ years of overall industry experience; 4+ years of closely related experience. Experience with AWS and Microsoft ideal. 
• Strong writing and content skills
• Excel Skills, as well as Salesforce.com (SFDC) 
• Experience with development/evaluation of marketing programs (joint efforts with marketing)
• Bachelor’s degree; advanced degree in a business, marketing, or technical field preferred
• Remote position but easy access to a major airport for necessary travel required

PERSONALITY TRAITS:

• Ability to manage many moving parts, in a fast-moving environment, with grace and tact
• Comfort with making crucial decisions quickly and resolutely, with independence – and accountability
• Comfortable with prioritizing directives and requests from many teams and managing these within the context of best practices 
• Willingness to learn, not be shy about asking questions, and ultimately be able to move quickly up the learning curve
• Smart, driven, optimistic, energetic, problem solver with a laser focus on execution and results
• A desire to have fun, work hard, and drive results for yourself and others

The bar for this role is set high—as a senior manager you will own this business and work across multiple teams to achieve your, their, and our collective goals. Think you have what it takes? Get in touch today!

Additional Information

All your information will be kept confidential according to EEO guidelines.

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WHAT YOU CAN EXPECT FROM US:

• An environment where you will be working on cutting edge technologies and architectures
• A fun, passionate and collaborative workplace
• Competitive salary and benefits, including equity

WHY ZSCALER? People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team.  Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com. 

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.