Job Description

Atlassian is looking for a Demand Generation Manager to help drive our Enterprise lead generation programs and accelerate inbound flows. Your role will be to execute our enterprise demand generation strategy working cross-functionally with product marketing, field marketing and Enterprise marketing operations. You will do this while providing both quantitative and qualitative feedback on performance.

You are lead generation machine. You thrive in funnel analytics and speak in acronyms like MQL, SQL and conversion rates. You love the science of marketing as much as the art and love building, implementing highly effective programs and campaigns.

In this role, you'll get to:

• Understand Atlassian's products and customer journeys
• Build macro and micro segmentation strategies to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
• Partner closely with product marketing and field marketing teams to ensure proper messaging, timing and execution of one-off and always on marketing programs across email, web personalization, advertising, content syndication.
• Responsible for growing our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
• Use the latest in account based marketing technology to build multi-channel campaigns targeting Atlassian’s largest customers.
• Use marketing automation tools and related technology integrations to increase demand
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership

MORE ABOUT YOU

On your first day, we'll expect you to have:

• 3-5 years of experience in B2B demand generation.
• Experience implementing enterprise-level programs
• Comprehensive understanding of lead generation best practices and industry trends.
• Exceptional program management and communication skills and have show success working across sales, marketing and technology teams.
• Highly analytical and metrics driven. You live for the data
• Willing to roll up your sleeves and do the dirty work to get the job done

MORE ABOUT THE TEAM

Serious collaboration will be the key to success for this role. You’ll be working with product marketing, sales, IT and corporate marketing teams: field marketing, brand, PR/AR, demand gen, interactive, and funnel science to execute on the GTM strategies and optimize all the stages of marketing. We run our organization like an agile team, where the top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

MORE ABOUT OUR BENEFITS

Our offices are open, highly collaborative and yes, fun. To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and beverages, ergonomic workstations with sit/stand desks, unique ShipIt days, a company paid trip after five years, generous employer-paid insurance coverage (medical, dental, and vision) for you and your family, 401k matching and more.

MORE ABOUT ATLASSIAN

Software is changing the world, and we’re at the center of it all. With a customer list that reads like a who's who in tech, and a highly disruptive business model, we’re advancing the art of team collaboration with products like Jira, Confluence, Bitbucket, Hipchat, and now Trello. Driven by honest values, an amazing culture, and consistent revenue growth, we’re out to unleash the potential of every team. From Amsterdam and Austin to Sydney and San Francisco, we’re looking for people who are powered by passion and eager to do the best work of their lives in a highly autonomous yet collaborative, no B.S. environment.

Qualifications null Additional Information

We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Atlassian, Inc., will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of SFPC Art.49.