Job Description

• Launch and optimize various PPC campaigns for Brandpoint clients
• Create and monitor content amplification campaigns via various discovery platforms
• Play a strategic role planning client campaigns and seeking opportunities to leverage paid advertising for new and existing clients
• Make strategic recommendations around keyword research and selection, audience targeting, and creative suggestions
• Determine and provide Clients with goal development and strategic modifications to their approach to maximize their direct response revenue and micro conversion effectiveness
• Create reporting tools and systems to convey necessary areas of optimization to clients
• Handle, review, and perform daily account responsibilities associated with Google Ads, Microsoft Advertising (Bing and Yahoo!) and other search platforms
• Direct, handle, and be able to generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Coordinate and collaborate with internal and Client teams, including communications and marketing to support company initiatives, ensuring consistency in voice and utilizing best practices for paid search and each social media network.
• Responsible for managing paid search and social media vendor relationships.
• Monitor and evaluate search results and search performance across the major search channels
• Find ways to reduce risk of click fraud

·         All other duties as assigned

Qualifications

• Bachelor's Degree in related field
• 5+ years of experience in paid search, paid social media, and content discovery platforms
• Google Ads and Search Certified
• Solid spreadsheet working skills including Excel
• Solid understanding of content marketing principles and digital marketing best practices
• Understand Brandpoint’s services, analyze market and competition, and provide an on-line advertising strategy for a campaign
• Experience writing, testing, analyzing, and optimizing ads to maximize Brandpoint’s and Clients’ traffic, conversion rate, and minimize cost per conversion
• Experience and Knowledge in improving Click-Through Rates and Costs Per Click
• A team player that can work well with others and be flexible to the needs of the Brandpoint organization as a whole
• Understanding of Google Ads, Microsoft Advertising and all other Pay Per Click Platforms opportunities
• Solid understanding of reporting metrics, and available software in the industry
• Attention to detail, timeliness, and professionalism
• Excellent verbal, written, and people skills
• SEO understanding preferred
• Ability to work independently to effectively prioritize and execute tasks.

Additional Information

ARAnet companies are a fun place to work. With a casual dress code, flexible work hours. When we’re not under quarantine, we have weekly yoga and summer picnics. ARAnet strives to have a strong company culture with many added perks. Everybody fits in and find friends here. And works hard. Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan, even that scary flu shot every fall (optional). And much more. 

ARAnet Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. ARAnet Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ARAnet Inc.are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, […], family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ARAnet Inc. will not tolerate discrimination or harassment based on any of these characteristics. ARAnet Inc. encourages applicants of all ages.”