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Marketing & Communications Coordinator

Capital Associated Industries, Inc

Marketing & Communications Coordinator

Raleigh, NC
Full Time
Paid
  • Responsibilities

    Marketing & Communications Coordinator - ENTRY LEVEL Marketing & Communications Coordinator - ENTRY LEVEL Location: Raleigh - Advanced Energy, NC Employment Type: Full Time Description: Advanced Energy is a non-profit energy consulting firm. We work with electric utilities, government and a wide variety of public and private partners. Our customized services include research, testing, training, consulting and program design. This position is responsible for supporting the Marketing and Communications Manager with a variety of marketing activities and campaigns. Manage design and production of collateral, create digital materials, assist with social media, coordinate events and execute other marketing strategies. Duties: Marketing & Communications * Develop and implement outreach and marketing activities, campaigns and strategies. * Develop and implement annual outreach plans that supports program goals and outlines promotional and educational strategies. * Create and send newsletters * Research and write blog posts * Maintain/update blogs to keep current * Create social media posts; develop content for social media outlets such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn * Design images, infographics, and statistical charts for social media outlets * Engage and interact with social media audience and followers * Assist in managing paid social media ads through Facebook and Google * Track social media progress and elevate success of campaigns and posts * Review social media strategy and its effectiveness regularly * Edit fliers and brochures * Coordinate with various vendors for collateral and specialty items * Assist with key marketing strategies * Assist with writing press releases and articles Events & Outreach * Organize, attend, participate in and/or lead events. Events will include trainings, workshops, stakeholder summits, webinars, and product demonstrations. * Facilitate meetings and events using facilitation techniques and strategies. * Manage all event communications including creating flyers, sending invitations, tracking registrations, and sending reminder and follow-up emails. * Manage, engage existing volunteers, and recruit new volunteers * Administer volunteer surveys and collect and analyze feedback * Recommend event participation based on cost, distance, audience, etc. * Manage event and presentation requests from the public * Complete necessary paperwork for event participation and provide materials for event execution * Fulfill staffing needs for events through staff and/or volunteers * Attend events and conferences * Deliver presentations when needed * Along with all team members, serve as spokesperson for Advanced Energy Administrative * Submit invoices/expenses; track and follow up * Assist in developing marketing and communications updates * Present results of social media and event/outreach efforts * Manage promotional materials and event equipment * Request quotes and order new promotional items * Prepare purchase orders and check requests when needed Qualifications: * Bachelors degree with concentration in marketing, communications, or public relations, or equivalent experience is required. * 1-3 years experience working with social media marketing, communications, or event marketing * Strong web marketing and online/social networking communications skills; strong oral and written communication skills * Good knowledge of Microsoft Office and Windows-based computer applications. Design skills using Adobe InDesign, Illustrator, and Photoshop. Familiarity with WordPress a plus. * Individual must have strong writing, public speaking and presentation skills. Self-starter, highly organized, innovative, and able to work on multiple projects with colleagues at all levels in the organization. * Must be able to work independently and collaborate with cross-functional teams as required. * Knowledge of energy is a plus. Work Environment * Up to 20% travel may be required, primarily in state, but not usually more than overnight. * Must be able to lift and carry up to 30 lbs. * Some manual labor is required for packing/unpacking table, tent and display materials when attending tradeshows and events. * Normal office environment.Marketing & Communications Coordinator - ENTRY LEVEL

  • Industry
    Manufacturing