Digital Marketing Analyst - Investment & Corporate Banking (COO Office)
COMPANY OVERVIEW
Mizuho Americas is a leading provider of a broad range of financial services, including investment and corporate banking, lending, custody, treasury services, research and capital markets solutions. With professionals across the U.S., Canada, and Latin America, Mizuho Americas supports corporate clients, institutional investors and public sector organizations by connecting local markets to a vast global network.
THE POSITION
We are seeking an ambitious and creative Digital Marketing Analyst to work in the Investment & Corporate Banking division of Mizuho Americas reporting to the Managing Director, Head of Business Marketing. This position plays a key function in the promotion of digital media channels including social media, website content and digital email in support of the growth of the brand and promotion of our growth story.
The ideal candidate will have a strong interest and experience in promoting business and executive profiles by strategically managing social media channels and website content. He/she must be able to collaborate effectively with a talented team of internal professionals and vendor partners - across PR, digital marketing, video production, conferences/events and creative services -- to support the business and brand objectives.
RESPONSIBILITIES
Manage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagement
Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images. Work with internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics
Coordinate with banking teams to create best in class library of digital emails, newsletters and market update and develop a distribution strategy working on audience curation and development
Work with marketing and design partners to create, review and manage marketing assets
Communicate project statuses, priorities, strategies, and set expectations to key stakeholders, including senior management
Monitor and manage the workload, resources, and priorities for designers and vendor partners
Track and analyze digital marketing activity performance metrics and data via the creation of monthly reports; suggest strategy modifications to optimize performance
Partner with the leadership on projects, planning, and strategy
Adhere to the policies regarding communication with the public by obtaining and maintaining requisite communication approvals from key stakeholders including legal, compliance, corporate communications and licensed supervisor
Work with executive management, front office bankers and COO team to define and craft communications
Ability to effectively communicate with and present ideas to senior management and bankers
REQUIREMENTS/QUALIFICATIONS
Bachelor’s degree in Business, Management, Digital Marketing or a related field
1-3 years’ marketing experience in an operational or creative field; agency and/or financial services
Passion and interest in building a social media presence through differentiation, audience targeting and engaging content
Exceptional professionalism and confidence demonstrating the ability to effectively engage with internal stakeholders and navigate a matrixed environment.
Proficiency and creativity with marketing formats
Proficiency with data analysis and Excel formulas
Excellent organizational and prioritization skills
Strong written and verbal communication skills
Detailed understanding of the creative process for print, digital, video, social marketing media
Ability to multitask and work on multiple projects simultaneously; ability to quickly assess and pivot to high priority items
Ability to work independently and collaboratively in a team environment
Strong attention to detail
Demonstrated drive and motivation to excel
Knowledge and interest in corporate finance, capital markets and financial services
OTHER / MISCELLANEOUS:
Open office - collaborative team environment
In-office orientation with remote work six days per month
Overtime and after hours’ work expected
Legally authorized to work in the United States
This Job Description is not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with this job. Additionally, the contents of this Job Description may be modified or expanded over time.
The expected base salary ranges from $80K-$85K. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications and licenses obtained. Market and organizational factors are also considered. In addition to salary and a generous employee benefits package, successful candidates are eligible to receive a discretionary bonus.
OTHER REQUIREMENTS
Mizuho has in place a remote working program, with varying opportunities for remote work depending on the nature of the role, needs of your department, as well as local laws and regulatory obligations.
COMPANY OVERVIEW
Mizuho Americas is a leading financial institution comprising several legal entities, which together offer clients corporate and investment banking, financing, securities, treasury services, asset management, research and more. Mizuho’s operations in the Americas connect a broad client base of major corporations, financial institutions and public sector groups to local markets and a vast global network. Mizuho Americas is an integral part of the Japan-based Mizuho Financial Group, Inc. (NYSE: MFG), which is comprised of offices in nearly 40 countries, approximately 60,000 employees, and assets of more than USD 1.8 trillion. Learn more at mizuhoamericas.com.
Mizuho Bank Ltd. offers a competitive total rewards package.
We are an EEO/AA Employer -M/F/Disability/Veteran.
We participate in the E-Verify program.
We maintain a drug-free workplace and perform pre-employment substance abuse testing.
We are a leading global bank, with one of the largest customer bases in Japan, and a global network of financial and business centers. We continue to pride ourselves on our "customer first" principle as a centerpiece in servicing both our individual and corporate customers, with the goal of becoming their most trusted bank.