Job Description

Visa is seeking a strategic yet pragmatic, and results-oriented Director, to support the Long-Tail Acceptance Go-To-Market Center of Excellence (COE) on behalf of Global Markets.

In this newly created role, you will design, launch, and operationalize Visa’s renewed focus on increasing acceptance and preference amongst SMB/Nano merchants worldwide accelerating/guiding product pilots, incubating new innovative solutions, and delivering integrated go-to-market strategies that span across cross-functional levers such as pricing/GE/marketing and more.

This highly visible role will partner closely with product, sales, and other Global Market & Functional teams to drive key priorities and deliver measurable impact.

This Director will report to the Long-Tail Acceptance Go-To-Market Center of Excellence Lead and be an integrative member of the Global Markets Operations team.

Key Responsibilities

Enable the Vision & Track Progress

• Execution of Long-Tail Acceptance Go-To-Market Center of Excellence initiatives

• Track key objectives and results (OKRs) in partnership with Global Sales & Client Operations (GSCO), including development of SMB metrics.

Develop the Long-Tail Acceptance Playbook

• Lead development of a comprehensive playbook for client managers (CMs), covering the full range of go-to-market levers.

• Codify and scale global tiered economics programs, including graduation models, streamlined approvals, and insights from key pilots (such as Untapped and 10X).

• Utilize merchant archetypes to inform tailored go-to-market strategies.

• Author and maintain Sales Play content in Compass for frontline enablement.

Enable Product Go-To-Market (GTM) Partnership

• Support identification of markets for new product pilots (e.g., Visa Accept, Visa Pay), ensuring effective incubation and scaling.

• Identify key market needs to influence product roadmaps and M&A activity, particularly new merchant VAS opportunities.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 8+ years’ experience in payments, fintech, or a related high-growth industry, experience in go-to-market strategy, product commercialization, or market operations preferred.
• Demonstrated success leading large-scale, multi-market initiatives or product launches, ideally in a global context.
• Strong expertise in go-to-market planning, sales enablement, and playbook development.
• Proven ability to partner cross-functionally, influence at all levels, and drive alignment between product, sales, and market teams.
• Analytical and strategic thinker with a track record of defining and achieving ambitious goals.
• Exceptional communication, leadership, and project management skills.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 192,300.00 to 267,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.