Job Description

The Branch Marketing Specialist position directs the marking plan of the Branch. Develops and implements the Branch marketing communication strategies, social media campaigns, Branch open houses, Realtor presentations, Lunch and Learns, and networking events. Assists in ensuring the Branch has a fun, team-oriented culture. Communicates with branch and corporate employees in a timely, efficient, and courteous manner

JOB SUMMARY:

The Branch Marketing Specialist position directs the marking plan of the Branch. Develops and implements the Branch marketing communication strategies, social media campaigns, Realtor presentations, Lunch and Learns, and networking events. Assists in ensuring the Branch has a fun, team-oriented culture. Communicates with individual loan officers, branch admin and corporate employees in a timely, efficient, and courteous manner.

ESSENTIAL JOB FUNCTIONS:

• Provides a superior customer experience for both loan officers and their realtor partners
• Markets the Branch with Corporate brand consistency
• Onboarding of new loan officers that join the Branch
• Orders name tags
• Activates Total Expert Premium accounts and creates Fairway website for Loan Originators
• Create and manage a business Facebook (as well as any other social media) page for them
• Develops a social media spotlight of new employees sharing their previous experience and expertise
• Performs Training as needed
• Assist them with importing their database and continuously updating database
• Manages the Branch websites and SEO
• Develops and manages a social media presence for the Branch on Facebook, Twitter, and other social media platforms
• Markets the Branch to Realtors, Builders, Financial Planners, Accountants, and any sphere of influence that can refer business to the Branch
• Plans and facilitates Realtor lunch and learns, Real Estate Agent continuing education events, community outreach events, new branch Grand Openings, and team building events
• Find and learn new technology that could assist loan officers in building and expanding their business
• Understanding of Review platforms

NON-ESSENTIAL JOB FUNCTIONS:

• Participates in and leads proactive team efforts to achieve departmental and company goals
• Adopts Fairway values in personal work behaviors, decision making, contributions and interpersonal interactions
• Contributes to a positive work environment by demonstrating cultural expectations and influencing others to reward performance and value "can do" people, accountability, diversity and inclusion, flexibility, continuous improvement, collaboration, creativity and fun
• Performs other duties as assigned

REQUIRED KNOWLEDGE AND SKILLS:

• Solid knowledge and understanding of customer service best practices
• Strong organization skills
• Ability to handle multiple projects simultaneously

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s Degree or equivalent work experience
• 3+ years of experience in a marketing/communication/events related role
• Demonstrated experience producing accurate and detailed work on multiple projects under time pressure
• Demonstrated experience researching information, problem solving, and making solid business decisions
• Demonstrated experience in analytical, critical thinking, and research techniques
• Demonstrated experience working in a fast paced and changing environment
• Demonstrated experience with attention to detail, written and oral communication, multi-tasking, and working in a team atmosphere adhering to tight deadlines
• Demonstrated experience with MS Office software products

PHYSICAL ENVIRONMENT:

• This position is remote

TRAVEL EXPECTATIONS:

• Local travel may be required for company or career-related meetings, programs, and/or events.

REASONABLE ACCOMMODATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

At Fairway, we are committed to cultivating, fostering, and preserving a culture of diversity and inclusion. In order to attract, recruit, hire, develop, and retain the very best employees at all levels, Fairway is committed to embracing talent and supporting a culture of inclusivity, reflective of Fairway's Core Values.

Fairway is an equal opportunity employer & is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

Company Description

Whether you’re looking to advance your career as a mortgage professional in our branch network or in a corporate support role, we offer a variety of opportunities to help you grow personally and professionally. Here at Fairway, we strongly believe the way we do things is just as important as what we do. Our Core Values define how we work together as a team, support individual growth, and guide us in determining how we can best serve our customers, team members and communities. We believe that success is determined by the depth of our commitment to perform as a unified team, which is why we could not succeed without every person at Fairway. We also understand that loan originators, also known as “The Street,” are the true driving force for our company. Our horizontal management structure provides our branch network with some of the fastest turn times in the industry giving a clear advantage in each market. We are a team-oriented, sales-minded organization that truly respects The Street’s needs by providing: •Entrepreneurial branch platforms •Extensive loan products and programs •Competitive and flexible pricing •Fast Underwriting turn times •Exceptional Rush Team •Knowledgeable Support Teams •Employee Stock Ownership Plan (ESOP) •Cutting-edge marketing resources, including free access to Home Buyers Marketing (HBM)