Job Description

JOB SUMMARY:

The Marketing Manager position directs the marking plan of the Branch. Develops and implements the Branch marketing communication strategies, social media campaigns, Branch open houses, Realtor presentations, Lunch and Learns, and networking events. Assists in ensuring the Branch has a fun, team-oriented culture. Communicates with branch and corporate employees in a timely, efficient, and courteous manner

ESSENTIAL JOB FUNCTIONS:

• Provides a superior customer experience
• Markets the branch with corporate brand consistency
• Develops and executes branch marketing strategies to maximize sales and profitability
• Develops and manages branch marketing budget
• Creates and manages branch social media pages
• Reports on return on investment and key performance metrics
• Conducts market, customer and competitor research
• Creates marketing presentations
• Markets the Branch to Realtors, Builders, Financial Planners,Accountants and any sphere of influence that can refer business to the Branch
• Plans and facilitates Realtor lunch and learns, Real Estate Agent continuing education events, community outreach events, new branch Grand Openings, and team building events
• Performs other duties as assigned

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s Degree or equivalent work experience
• 8+ years of experience in a marketing/communication/events related role
• Demonstrated experience producing accurate and detailed work on multiple projects under time pressure
• Demonstrated experience researching information, problem solving, and making solid business decisions
• Demonstrated experience in analytical, critical thinking, and research techniques
• Demonstrated experience working in a fast paced and changing environment
• Demonstrated experience with attention to detail, written and oral communication, multi-tasking, and working in a team atmosphere adhering to tight deadlines
• Demonstrated experience with MS Office software products

ROLE LOCATION:

This Role is a In-Person Position in Denver, CO

Company Description

Whether you’re looking to advance your career as a mortgage professional in our branch network or in a corporate support role, we offer a variety of opportunities to help you grow personally and professionally. Here at Fairway, we strongly believe the way we do things is just as important as what we do. Our Core Values define how we work together as a team, support individual growth, and guide us in determining how we can best serve our customers, team members and communities. We believe that success is determined by the depth of our commitment to perform as a unified team, which is why we could not succeed without every person at Fairway. We also understand that loan originators, also known as “The Street,” are the true driving force for our company. Our horizontal management structure provides our branch network with some of the fastest turn times in the industry giving a clear advantage in each market. We are a team-oriented, sales-minded organization that truly respects The Street’s needs by providing: •Entrepreneurial branch platforms •Extensive loan products and programs •Competitive and flexible pricing •Fast Underwriting turn times •Exceptional Rush Team •Knowledgeable Support Teams •Employee Stock Ownership Plan (ESOP) •Cutting-edge marketing resources, including free access to Home Buyers Marketing (HBM)