Marketing Strategy Manager – Digital Products (Hybrid)
Job Description
As a valued leader on the Single-Family Marketing team, you will manage a team who is responsible for planning and implementing all aspects of a comprehensive marketing strategy to reach a B2B audience, while ensuring functional alignment with other marketing teams on outreach efforts to align with the needs of lenders, vendors, and other residential lending market stakeholders. The ideal candidate will help develop a marketing vision and architecture that simplifies complex policies, products and processes to encourage user adoption and increase awareness among target audiences. You will leverage deep client insights and knowledge to develop break-through marketing, positioning, messaging and content that differentiates Fannie Mae, while meticulously balancing which attributes resonate with key lender segments and use cases. You will work closely with account teams and internal subject matter experts, such as the Digital Products and Credit Policy teams, to effectuate change through marketing programs that inspire action, all while adding value to help lead the mortgage finance industry to a more sustainable and equitable future.
The Marketing Strategy Manager – Digital Products role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:
Qualifications
THE EXPERIENCE YOU BRING TO THE TEAM
Minimum Required Experiences
Desired Experiences
Additional Information
The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.
Fannie Mae is primarily a hybrid company. We embrace flexibility for our employees while providing office space for in-person work and collaboration. This role is classified as Hybrid. If you speak with a Recruiter, they will provide you with more information about the definition of this classification.
Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.
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The hiring range for this role is set forth on each of our job postings located on Fannie Mae's Career Site. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being. See more here.