Content And Direct Marketing Intern
Content and Direct Marketing Intern Posted: 21 Jul 2017 Category: Fundraising Job Description PURPOSE With headquarters in Washington, D.C., our goal at FINCA International is to provide low-income people around the world the tools they need to succeed. FINCAs programs benefit millions of people across five continents. We do that by offering responsible financial services, such as small loans or savings accounts; by reaching people in remote communities using technology like mobile phones and tablets; and by providing access to life-enhancing products, like solar lanterns and clean cookstoves. The Content and Direct Marketing Interns (CDMI) will work as part of FINCA's Marketing and Communications team. The Interns will receive insight into the dynamic microfinance sector and the operations of a large, professional nonprofit communications and fundraising department, which raises funds from a wide array of donors, from government agencies to corporations to major and small individual donors nationwide, as well as from Canada and the United Kingdom. The CDMI will help draft and manage engaging content for FINCAs blog and social media platforms to create greater awareness on FINCA Internationals global work. The CDMI will monitor and maintain FINCAs social media accounts and help produce monthly metrics reports on social media and web analytics. The CDMI will also work on 1-2 projects in the fundraising area that the CDMI will own. Potential project areas include database administration, copy writing, or creative development and production. The CDMI will also provide administrative support to the team: preparing and editing communications with donors, conducting research on prospective or active donors, data entry, filing, calling donors to acknowledge large gifts, answering donor emails, checking the do not mail voicemail box and maintaining this list, data entry, drafting thank you notes, etc. The CDMI also will become familiar with Raisers Edge, a donor database used by more than 13,000 nonprofits, as well as Luminate, a comprehensive online fundraising system. ESSENTIAL DUTIES * Design and implement communications and direct marketing projects in the areas of social media outreach, database management, copy writing or creative content development and production. * Prepare and edit strategic and targeted communications with FINCA donors and other constituencies supporting outreach efforts. * Conduct donor research on prospective or active donors, log information in donor database ensuring data quality and integrity. * Cultivate and connect with donors acknowledging donations. * Perform other administrative tasks to support direct marketing outreach efforts. LEARNING OBJECTIVES