Remote Digital Media Specialist needs 3 years of content strategy, content design, UX design, UX writing, or similar experience
Remote Digital Media Specialist requires:
- Ø Part-time, 24-32 hrs/week.
- Ø Bachelor's degree in communications, marketing, journalism, design, or related field
- Ø Knowledge of digital marketing ecosystem and strategies
- Ø Understanding of design principles and how content fits into overall user experience, with proven ability to map content to user intent and adapt UX end-to-end processes to the needs of a given project
- Ø Excellent writing, editing, and proofreading skills
- Ø Knowledge of multivariate testing, user testing, and analytics
- Ø Experience working with web content management systems
- Ø Excellent research, analytical and problem-solving skills
- Ø Excellent written and spoken English, knowledge of French a plu
- Ø Ability to present ideas succinctly and clearly and to communicate with and influence at all levels
- Ø Ability to learn quickly and to respond positively in an ambiguous, fast-paced environment
Remote Digital Media Specialist duties:
- Use strong analytical skills and content design principles to ensure both user goals and business objectives are met.
- Create user-centered experiences while balancing business and user needs.
- Work with cross-functional teams to translate business objectives into human-centered digital experiences
- Create information architecture frameworks, high-level wireframes, taxonomies and user journey maps to illustrate innovative approaches and production ready solutions
- Perform heuristic evaluations, content audits, or competitive analyses of existing content experiences to identify areas of potential improvement
- Create journey maps and adapt content to different user segments and intents
- Help develop content strategy, content design and wider UX strateg
- Work with SEO lead to drive traffic and engagement and meet SEO KPIs
- Develop user stories and use them effectively in business cases to communicate new features or experiences
- Attend global web presentations to deploy global content, work with local teams to localize updates
- Interpret both qualitative and quantitative data and use it to make sound, data-driven decisions
- Create content that follows all guidelines, including UX, SEO, accessibility, design system, localization, and legal
- Monitor net satisfaction score and work with internal teams to achieve web satisfaction improvements
- Meet regularly with internal stakeholders and identify opportunities to improve web metrics and conversion through content creation and UX improvements
- Support customer research and multivariate testing to make data-driven recommendations for improving web experience