Part time Marketing PM needs 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.

Part time Marketing Program Management requires:

• Ø Bachelor's degree in marketing or communications required, professional project management a plus.
• Ø 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
• Ø Experience with Marketo or equivalent platform highly desired
• Ø Strong knowledge and understanding of current trends in marketing technology and digital media highly desired
• Ø Content management
• Ø Content development
• Ø Editing
• Ø Brand experience in the industry and/or technology sector a plus
• Ø Experience in developing and executing integrated marketing plans (demand generation and brand building)
• Ø Demonstrated experience using data and metrics to measure performance and adjust accordingly
• Ø Strong verbal and written communication skills
• Ø Strong customer first orientation
• Ø Innovative and creative
• Ø Ability to work independently and adapt in an ever-changing work environment
• Ø High degree of initiative and pro-active approach
• Ø Strong project management skills & ability to handle multiple projects at once
• Ø Well-organized and detail-oriented
• Ø Ability to travel domestically
• Ø Experience with Microsoft Office (Word, Excel, PowerPoint)

Part time Marketing Program Management duties:

• Ø Create and manage the campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.

• Oversee work with the internal and external agency personnel & vendors – designers, animators, printers, etc.

• Follow and communicate brand standards to all stakeholders

• Orchestrate deployment team for media placements, web pages, marketing automation, events and public relations to ensure tactics are working in unison.

• Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.

• Deliver campaigns on time.

• Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.

• Manage pipeline and follow up

• Manage issues that arise during the campaign and escalate as necessary.

• Monitor and report on health & velocity of the demand waterfall - impressions, web traffic, inquiries, opportunities, closed/won sales.

• Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.

• Usage of various marketing technologies – workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.