Marketing Intern Job Description: Global is seeking an Intern to work
within its Marketing Department located in Waltham, MA. The Marketing
Intern will spend up to 50% of his/her time in the field working with
our stores to execute and optimize marketing programs with a key focus
on our new Store of the Future Alltown Café & Markets as well as
successfully launching the Alltown Advantage Loyalty program. * Support
and create excitement around in-store Grand Opening events in June/July:
- Work with Marketing, Food Service team and select Consumer Products
Good vendor partner to execute on-site events, sampling and giveaways
could include wearing a large Alltown Coffee Cup outfit J * Work with
our Social/Digital External Agency Partner to drive local awareness,
excitement and store traffic * Engage consumers and enroll customers via
tablet in the Alltown Advantage Loyalty program * Be an Alltown Brand
Ambassador demonstrating convenience redefined and promoting Alltown
Café & Market * Attend community events, sample product and distribute
flyers * Canvass Small Business with special offers * Manage community
social media programs and outreach * Assist in the management of
in-store promotions and signage * Assist in the roll out of the new and
improved Honey Money Loyalty program at 33 Honey Farms stores * Engage
Honey Farms customers in-store and drive sign ups and registrations * Be
responsible for social media community management for Xtra Mart and
Honey Farms * Monitor and respond to post/comments * Surface and route
any customer service issues to the appropriate person(s) @ Global *
Assist in optimizing SEO through accurate location tracking via Google
My Business and other providers including online store review monitoring
on Google and other search engines. * Conduct store intercept research
to garner consumer feedback on key programs including Alltown Coffee,
Alltown Advantage Loyalty and the new Store of the Future *
Enthusiastic, energetic personality comfortable engaging with our
consumers and store associates * Strong verbal and written communication
skills * Must be a licensed driver with his/her own reliable automobile
- Self-starter with strong work ethic * Demonstrated analytical
capabilities and problem solving skills * Completed marketing or
business administration coursework * Working knowledge of MS Word,
Excel, and PowerPoint * Must have a high school diploma and be enrolled
in a degree program leading to a Bachelors degree. * Must be able to
commit to 40 hours per week from June 4th - August 10th. * The
internship program is designed to give students not only corporate
experience but also the opportunity to learn more about the industry and
Global itself. This summer program consists of formal info sessions with
the executive team and others from around the business and developing a
group project that is presented at the end of the 10 weeks. We are an
equal opportunity employer. We consider applications for all positions
without regard to race, color, religion, creed, gender, national origin,
age, disability, sexual orientation, citizenship status, genetic
information or any other legally protected status.