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E-Commerce Merchandiser Health And Wellness Store Segment

Humana

E-Commerce Merchandiser Health And Wellness Store Segment

Chicago, IL
Full Time
Paid
  • Responsibilities

    eCommerce Merchandiser Health and Wellness Store Segment Humana 4,078 reviews - Chicago, IL 60606 This eCommerce Merchandiser is part of the Accessing Care Team for the Health and Wellness Store launching early 2019. This role is responsible for creating the merchandising and marketing strategy, developing and maintaining the editorial and promotional calendar for Over-the-Counter products. Key components of success are creating and defining processes, collaborative problem solving, organization, implementation, and communication. You will be the subject matter expert for creating personalized customer experiences, understanding the customer journey, content creation, navigation, taxonomy, internal search and analyzing product/category performance. You are responsible for: * Responsible for set up and execution of all daily/weekly/monthly website changes including managing data related to seasonal content, product information, product imagery, site functionality, promotions and pricing * Partner with marketing to plan email cadence and strategy that will increase conversion * Develop and manage the website product, promotional and release calendar * Responsible for updating and maintaining website content in accordance with marketing and promotional calendar * Continually evaluate, test and improve merchandise taxonomy. * Manage regular site merchandising, including product categorization & taxonomy, product ranking for product result pages, cross-sell & up-sell strategy, and visual merchandising. * Launches and analyzes on-site promotions. Ensure all promotions are setup for optimal execution on the site. * Website management identify bugs, QA and makes sure everything is working properly * Partner with Marketing and Creative to create content strategies that support key launches and promotions * Oversees internal search track which keywords are generating the most revenue and have the highest conversion rates, which keywords have a high exit rate, which keywords lead to no result pages and redirect. Make data-driven decisions, leveraging web analytics and customer feedback to optimize search result landing pages. * Work with design team to develop site assets as part of promotional campaigns and product launches * Review competitor websites to ensure industry alignment with categorization, promotions, trends and customer experience. * Lead strategies for site navigation, product listing pages and product detail pages. * Analyze site metrics and related data to identify opportunities to improve merchandising and the customer experience across the site and various product categories * Manages the additions and removals of products from the e-commerce catalog. Includes tracking all product images and copy for each sku. (Is this under our team or Mark Powell?) * In future phase, will need to focus on PPC, SEO, display advertising, retargeting, cart abandonment. * Ensure the H&W store meets accessibility standards and guidelines. Role Essentials: * 3+ years equivalent work experience * Strong background in merchandising and marketing * Analytical and process oriented * Proven success with optimizing online sales funnels to improve conversions * Proven success driving online marketing efforts direct to consumers * Experience in leading digital strategy efforts * Experience using web analytics tools

    • Exceptional self-initiative- big picture and milestone / deadline driven * Flexibility and adaptability- comfortable with defining structure needed for a complex project when it does not exist * Excellent written and oral communication skills * Proactively identify, respond to and resolve issues and risks * Effective communication with all levels of team and stakeholders * Able to work with multiple priorities and tight schedules Role Desirables: * Bachelor's Degree in marketing or related field * Experience working for a Fortune 100 Company * Experience in Wellness and/or Healthcare Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships. 7 hours ago - save job - original job Apply On Company Site Other jobs you may like eCommerce Strategist Health and Wellness St... Humana - Chicago, IL 13 hours ago Health & Wellness Program Coordinator TCA HEALTH INC - Chicago, IL 17 days ago Easily apply Health & Wellness Created to Win LLC - Chicago, IL 11 days ago Easily apply to this job without a resume Director, Employee Health and Wellness Swedish Covenant Hospital - Chicago, IL 8 days ago Director, Product - Health, Beauty & Wellness Groupon - Chicago, IL 6 hours ago * Jobs at Humana in Chicago, IL Humana Humana 4,078 reviews For more than 50 years Humana has been a proven leader and innovator in the health and wellness industry. A passionate emphasis on people,... Let employers find you Thousands of employers search for candidates on Indeed Upload Your Resume
  • Industry
    Financial Services