Marketing Program Specialist I Location: Lowell - Massachusetts - USA Function: Marketing Ref #: 2019000744 Description This role will work closely with others on the demand generation team, as well as product marketing, industry marketing, creative, web, and marketing operations to achieve a fully integrated marketing plan that targets prospects and customers in all phases of their buying cycle. Help to manage and execute a comprehensive lead generation/demand creation plan & budget Leverage tools to accurately measure and report on effectiveness of lead generation campaigns Help to manage and accurately forecast the lead generation budget (including accurate p.o. processing and timely invoice collection) Utilize repeatable processes for lead generation and follow-up by sales; provide effective and timely communications with sales teams as appropriate Manage relationships with appropriate vendors to expand reach of demand generation programs Leverage partners to help maximize marketing budget and reach Create tasks in workflow system to initiate data work, HTML layout of landing pages and emails, and email blasts Utilize marketing software tools for program evaluation; maintaining data accuracy and reporting Qualifications 1-3 years B2B software lead generation experience Education: BA/BS Outstanding attention to detail; must be highly organized Adept at planning and organizing requirements of moderate scope and complexity Ability to prioritize multiple projects and programs to ensure overall progress Must have strong metrics orientation Experience using systems such as SalesForce and Eloqua a plus Operates with integrity without compromise Strong interpersonal skills required Excellent written communication skills an absolute must Corporate overview Youre empowered when youre a Kronite. Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance to live inspired. In fact, its expected! Youll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, youre a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. Want to learn more about our culture? Follow us on Twitter @work4kronos. #MyWorkInspired Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. EEO Statement Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.