JOB DESCRIPTION

The Manager, HR Public Relations & Employer Brand supports efforts to shape and amplify the company’s colleague experience narrative through strategic public relations, media engagement, and employer brand storytelling. Reporting to the Vice President, HR Public Relations & Employer Brand, this role helps bring the Colleague Value Proposition to life for external audiences and prospective talent through modern, high-impact PR and employer brand strategies.

This role blends strong media relations fundamentals with creativity and a social-first mindset, helping translate people strategy and leadership priorities into compelling external stories across media, social platforms, thought leadership, and industry recognition. It also partners closely with Talent Acquisition and Recruitment Marketing to support recruitment efforts and ensure the employer brand is consistently reflected throughout the candidate journey, from recruitment and onboarding through the early colleague experience.

RESPONSIBILITIES

• Support execution of the HR public relations and employer brand strategy, aligned to enterprise and leadership priorities.
• Develop and pitch story ideas that connect people, culture, leadership, and the colleague experience to business strategy and outcomes.
• Build and maintain relationships with media, podcast hosts, and emerging platforms focused on leadership, work, and culture.
• Support executive visibility efforts, including LinkedIn content, bylined articles, speaking engagements, and awards submissions.
• Manage employer-of-choice awards and rankings processes, including research, submissions, and external amplification.
• Monitor media coverage, social conversations, and industry trends to identify opportunities, risks, and timely story angles.
• Partner with internal stakeholders to deliver timely, high-quality PR programs.
• Partner with Talent Acquisition and Recruitment Marketing to ensure employer brand messaging is consistently reflected across candidate marketing, hiring materials, interview touchpoints, onboarding, and new colleague communications.
• Track and report on media quality, executive visibility, employer brand impact, and use candidate and talent engagement insights to identify opportunities, refine messaging, and optimize communications strategies.

QUALIFICATIONS

Minimum Qualifications

• Minimum 7 years of experience in public relations, communications, or employer brand.
• Strong media relations experience with a track record of securing meaningful coverage.
• Demonstrated interest in modern PR, including social-first storytelling, podcasts, and emerging formats.
• Excellent writing, editing, and storytelling skills.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Collaborative, proactive mindset with sound judgment and attention to detail.
• Experience working in complex, fast-paced environments.

Preferred Qualifications

• Exposure to HR, talent, or leadership communications.
• Experience supporting recruitment marketing, employee experience, onboarding communications, or talent brand initiatives preferred.
• Graphic design experience is a plus, including Adobe programs.
• Agency experience a plus.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

ABOUT US

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

ABOUT THE TEAM

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “ Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.