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Marketing & Branding Intern

Ameriprise Financial

Marketing & Branding Intern
Minneapolis, MN Internship Paid



  • Competitive wage.
  • Develop professionally and personally.
  • Challenging and significant work.
  • Exposure to senior leaders.
  • Network with peers and co-workers.
  • Involvement in the community.
  • Positioning for the future.
  • Housing for out-of-state interns.


RiverSource Life Insurance Company (RiverSource Life) is a subsidiary of Ameriprise Financial, Inc., a diversified financial services company with strong balance sheet fundamentals. RiverSource Life Insurance Company offers innovative growth, Income and protection solutions.

Together, RiverSource Life and RiverSource Life of New York are one of the nation's largest life insurance companies. We rank in the top 10 in key categories including variable annuities, variable universal life insurance and disability income insurance.

  • 18th largest life insurance company of more than 850 life insurance companies based on total assets
  • 8th in variable universal life sales
  • 5th in indexed universal life sales
  • 10th in variable annuity sales
  • 9th in individual disability income (DI) sales, based on non-cancelable policies

Specifically, the corporate staff focuses on areas of operations such as event coordination, project management, customer service, compensation, business intelligence, wholesaling, training, marketing communications and risk mitigation.

The RiverSource Life Insurance internship program offers participating individuals a summer internship in one of the corporate staff areas with a variety of business management opportunities.

Responsibilities may vary depending on assigned project and could include:

  • Assist with development of creative concepts and marketing strategies for promoting annuity products and brand programs to various internal and external audiences.
  • Develop content for promotional materials including emails, direct mail, newsletters, website and social media as needed.
  • Assist with copywriting and editing.
  • Assist with creating training materials including presentations, handouts and invitations.
  • Coordinate with in house creative agency to create print, online and other collateral materials.
  • Provide project management from engagement to implementation and monitoring.
  • Assist with analysis of website, digital tool and email analytics.
  • Develop and maintain reporting for key projects.
  • Develop, manage and implement communications plans tied to overall campaign strategy.


Required Qualifications

  • Junior status at a 4 year college or university.
  • Majors considered: marketing, journalism, mass communications or related field.
  • Excellent academic performance with a minimum of a 3.0 GPA.

Preferred Qualifications

  • Excellent verbal and written communication skills. Experience writing, proofing, and editing
  • Demonstrated leadership ability
  • Strong attention to detail
  • Excellent organizational skills and the ability to manage multiple priorities
  • Dynamic interpersonal and consultative skills
  • Ability to influence and strong relationship management skills
  • Self-motivated with the ability to work both independently and as part of a team.
  • Strong creativity.
  • Working knowledge of Word, PowerPoint and Excel.
  • Ability to gather and analyze data to develop recommendations.
  • Experience with social media.
  • Project management skills.
  • Experience and/or Interest in the financial services industry, specifically life insurance.
  • Experience in marketing, communications and/or training.
  • Ameriprise Financial does not offer internships for students with F-1 visas.

About Us

With the right company, life can be brilliant

At Ameriprise, we’re not just in the business of managing our clients’ finances — we also help our advisors and employees reach their true potential, too.

Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step to create a brilliant career at Ameriprise Financial.