Job Description

• Develop and implement B2B growth strategies focused on customer acquisition, lead generation and demand creation.
• Manage a data-driven approach to optimize marketing campaigns, funnel performance, and customer segmentation to drive strong campaign performance to support the organization’s revenue targets.
• Implement lifecycle strategies to engage customers at each phase of the customer journey, from awareness and acquisition to retention and loyalty.
• Maintain a feedback loop and work closely with sales and client facing teams to monitor performance and pivot collaboratively.
• Arm Sales with buying stage-relevant tools, training, and messaging necessary to successfully advance the sale from stage to stage.
• Measure and report performance of all campaign components and assess against goals (ROI and KPIs).
• Utilize strong analytical skills to evaluate marketings impact on the end-to-end customer experience across multiple channels and customer touchpoints.
• Build and present strategy decks to communicate details, expected results, and ROI associated with campaigns to executives.
• Analyze dashboards and make real-time recommendations on how to enhance performance of lead generation and demand generation campaigns.
• CRM lead management – run reports, assign leads out regionally to sales reps to ensure timely sales conversations.
• Develop nurture messaging for always-on and quarterly campaigns to ensure qualified leads are distributed.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for sponsorship

Qualifications

Basic Qualifications
•5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications
•Proven working experience in B2B growth marketing, particularly within the financial services, payments, or Fintech industry.
•Demonstrable experience in creating and executing successful demand generation and lead generation campaigns.
•Strong analytical skills with experience in user segmentation, conversion rate optimization, funnel analysis, and advanced spreadsheet experience.
•Strong writing skills and understanding of how to write in both marketing and sales tones.
•Proficient in using Marketing Automation Platforms (MAPs)
•Working knowledge of Customer Relationship Management (CRM) platforms and its appropriate marketing applications.
•Up-to-date with the latest trends and best practices in growth marketing and measurement.
•Strong communications, influencing, and collaboration skills (written, translating messages into graphic concepts, verbal)

Additional Information

** Work Hours:** Varies upon the needs of the department.

** Travel Requirements:** This position requires travel 5-10% of the time.

** Mental/Physical Requirements:** This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 119,100.00 to 172,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.