Based out of La Jolla, California, National Funding is seeking a VICE PRESIDENT OF MARKETING. As an innovator and leader in the financial technology industry, we have experienced double digit growth for many years and that growth is expected to continue. This role requires a business-oriented marketing leader to provide strategic leadership and tactical management of our omni- channel marketing strategy. Our ideal candidate has worked in small to midsize companies, with a proven track record of growing the business through inspiring those on your team and using your own talents.

WHO YOU ARE:

• You have passion for entrepreneurship and growth
• You can pivot between strategic vision and tactical focus
• You understand how to scale and identify pain points in growth efforts
• You have a collaborative spirit and value input from smart people
• You can make a decision and stay the course, but are flexible if redirection is needed
• You value people as your number one priority and have a deep passion for developing, coaching and growing your team

HOW YOU WILL MAKE AN IMPACT:

• Lead and scale the Marketing team to drive overall market strategy across all channels and functions
• Mentor, lead, coach, and develop Marketing Department of 4 - 6 people. Be willing to roll up your sleeves and execute on tactics
• Provide thought leadership and operational oversight of digital strategies including acquisition, website conversion experience, social media, affiliates and more
• Provide guidance on continuing direct mail marketing, with emphasis on ROI-positive list management and creative execution
• Develop and nurture new sources of leads, including relationships with lead aggregators, to get leads that fit customer targets and are ROI positive
• Partner with Sales to develop strategies to convert leads/prospects to clients using appropriate creative, frequency and messaging efforts. Combine email and mail touches with appropriate outreach from Sales to maximize conversion rates
• Partner with Analytics to continually maximize efficiency and effectiveness of marketing. Analyze results, evaluate effectiveness and ROI of all marketing initiatives. Report results to senior staff
• Partner with Technology leader to scope and roadmap marketing technologies to drive leads that drive business results

AN IDEAL CANDIDATE LOOKS LIKE THIS:

• Bachelor degree in Marketing, Business, or Management preferred
• 10+ years of relevant experience and progressive growth with B2B customers
• Demonstrated ability to create winning marketing strategies and plans that build revenue
• Ability to inspire desired results from others with willingness to personally drive projects and complete tasks without delegation to other employees
• Experience in building successful, integrated, demand generation programs for B2B customers
• Experience building word-class marketing programs in a small business environment a plus
• Marketing Technology background and/or interest highly desired, especially Salesforce or other CRM, Marketo or other Marketing Automation, WordPress or other Content Management Systems, Google Analytics or other digital marketing analytics.

WHY NATIONAL FUNDING?

• National Funding is a rare blend of a fast growing and profitable company that truly offers work life balance and unlimited opportunities for personal and professional growth
• Positive, energetic, passionate, business casual environment with management who committed to your success
• Fantastic benefits package including a 401(k) match
• Numerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Del Mar Mud Run, Bring Your Kid to Work Day, Holiday Party, Employee and Family Picnic, music concerts and more.

NATIONAL FUNDING serves the small business community nationwide by offering a range of financial services and products. Since 1999, we have worked with business owners in hundreds of communities and industries to help them expand and upgrade. As we have grown, so too has our product line, and now we are one of the country's largest private lenders of small business loans. Our customers call on us to get working capital, merchant cash advances, credit card processing, and, of course equipment leasing. We meet their needs when others cannot, and we do it quickly, efficiently and at a price they can afford.