The Digital Marketing Specialist will maintain positive, engaging relationships with audiences of the National Funding and QuickBridge brands online and manage the brand voices across the web. This person has a deep understanding of delivering a message that's tailored to where the user is in their journey in order to optimize for conversion, while being consistent with information provided, and maintaining the brand voice. This person is also skilled at prospecting and identifying opportunities to partner with brands that serve the same audience.

MAJOR RESPONSIBILITIES

Partnerships

• Manage all National Funding partner pages, keeping content current, consistent and optimizing content to speak to where the user is in their customer journey wherever possible
• Review, approve, and decline applications to our affiliate program via our affiliate network, CJ
• Manage strategic partnership, affiliate partnership, and broker partnership requests by sizing opportunities, working with internal stakeholders, and responding to requests accordingly
• Work with publishers to develop strategies for increasing positive reviews on their sites.
• Identify opportunities to deepen our relationship with partners
• Work with internal stakeholders in other departments, such as sales, compliance, and operations, to gather information and ensure accuracy and consistency of information provided across the web
• Create and send out a quarterly newsletter to affiliate partners with the goal of giving partners reasons to promote our brands and keeping our brands top of mind

Testing

• Work closely with the Sr. Manager, Digital Marketing to:
• o Write and deploy paid search adcopy, optimized for CTR and develop ad copy tests
• o Develop ideas for testing landing pages

Brand Reputation

• Respond to public reviews of both brands on third party review sites such as Trustpilot, Google, and Yelp
• Work with internal stakeholders to develop and implement strategies for increasing positive reviews for both brands on third party review sites

Social

• Manage social media presence for both brands by developing a content calendar for posting, responding to comments in our brand voice, and increasing our reach and engagement across all social media platforms such as Facebook, Twitter, and LinkedIn.

THE IDEAL CANDIDATE

• Bachelor's degree in marketing, journalism, communications, or related field
• 5+ years in marketing with deep experience in developing content that speaks to users at all stages of the marketing funnel
• Strategic thinker with experience developing strategies for engaging audiences
• Experience in managing all social media accounts for brands, creating content calendars and  developing and implementing strategies for increasing reach and engagement
• Skilled in responding politely, appropriately, and professionally to upset customers and turning down requests for partnerships
• Understanding of optimizing paid search ad copy for increasing CTR of the appropriate audience

WHY NATIONAL FUNDING?

• National Funding is a rare blend of a fast growing and profitable company that truly offers work life balance and unlimited opportunities for personal and professional growth
• Positive, energetic, passionate, business casual environment with management who committed to your success
• Fantastic benefits package including a 401(k) match
• Numerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Del Mar Mud Run, Bring Your Kid to Work Day, Holiday Party, Employee and Family Picnic, music concerts and more

NATIONAL FUNDING serves the small business community nationwide by offering a range of financial services and products. Since 1999, we have worked with business owners in hundreds of communities and industries to help them expand and upgrade. As we have grown, so too has our product line, and now we are one of the country's largest private lenders of small business loans. Our customers call on us to get working capital, merchant cash advances, credit card processing, and, of course equipment leasing. We meet their needs when others cannot, and we do it quickly, efficiently and at a price they can afford.