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Social Media Coordinator

Nbt Bank

Social Media Coordinator

Norwich, NY
Full Time
Paid
  • Responsibilities

    Auto req ID 3529BR Title Social Media Coordinator Type of Employment Full-Time Department Corporate Communications Location City Norwich, Syracuse, Binghamton or Utica Location State New York Responsibilities The Social Media Coordinator will support efforts to develop NBT Banks social media strategy and content with responsibility for implementing content plans, maintaining NBTs presence on social media channels, and optimizing social media activities. The Social Media Coordinator will engage with business partners across the company to coordinate, source and deploy content that engages audiences (including employees, customer segments and other select groups) in a manner that conveys NBTs story in a compelling manner, highlights our values and strategies, and connects to our broader digital communications strategy. Education/Experience Bachelors degree in communications, marketing, public relations or related field. Emphasis on digital communication/social media preferred 2 years of experience working with/in social media channels preferred Skills and Abilities Excellent communication skills and ability to lead a team and facilitate dialog with business partners to support content development and implementation activities. Proficient in the use of social media platforms and the development of social media content (including text, photos and videos). Able to create and manage content calendars to support posting across multiple platforms. Self-motivated, detail oriented, collaborative and organized. Proficient in Microsoft Office 365 applications. Must possess a solid understanding of Google Analytics and other tools for analytics. Flexible and adaptive, with the ability to quickly change course and use multiple technologies to achieve required outcomes.

  • Industry
    Financial Services