Job Description

Reporting to the Director, Marketing, the Senior Manager, Content is a B2B storyteller who loves weaving together a compelling narrative that resonates with the needs, concerns, and challenges of our audiences. Our ideal candidate is an upbeat, self-starter who is comfortable wearing multiple hats and passionate about crafting quality content that converts. 

The Senior Manager, Content is a talented marketer who will drive the content strategy while managing and mentoring the Content Marketing team and leading by example to ensure an effective, high-quality, results-oriented content marketing program. 

PRIMARY JOB DUTIES:

• Develop and oversee comprehensive content strategy across physician marketing, employer engagement, business development, cross-sell/upsell opportunities and product development

• Create innovative distribution strategies for new and existing content with the help of the demand generation team. Incorporate digital and brand strategy to identify content opportunities and topic-specific engagement journeys that will boost organic growth 

• Report on content performance and key insights, highlighting which channels and types of content are most impactful

• Conduct regular audits to ensure content is fresh, relevant, and reflects our brand voice

• Define, research, and build channel plans to include the ideal platforms to tell our content story including criteria, processes, and objectives by channel; paired with how to connect them into a cohesive brand conversation

• Oversee and work collaboratively with content team to ensure work products that reinforce the company’s vision and brand, including but not limited to strategic positioning, blog posts, website copy, podcasts, campaigns, social media, e-books, white papers, solution briefs, videos, collateral and other key marketing materials

• Collaborate with field sales and marketing teams to develop localized content and sales enablement approaches in each market. Find compelling ways to share Privia’s unique story in each local market to engage physicians in the community and expand the Privia market

• Ensure impeccable adherence to brand standards, writing standards and compliant language across all materials

• Oversee quarterly/half-year update process of materials to reflect accurate growth and market changes

• Develop and set KPI's related to content performance and long-term strategic goals for business growth, exposure and lead gen

• Act as an escalation point to solve problems and provide direction to internal and external resources

• Assist marketing team across programs with a key focus on successful execution, teamwork, process improvement for national scale and adding innovative ideas to maximize performance

Qualifications

• Bachelor’s degree from a four-year college or university in Marketing, Business, English, Communications, Journalism, or related field is a must; advanced degree a plus

• 5+ years of marketing experience, with a portion in content marketing, healthcare or technology industry

• People management experience preferred 

• Excellent written and verbal communication skills. Ability to quickly and concisely articulate messaging to various customer segments

• Exceptional editing skills and attention to detail

• Experience developing and driving video, content and social media plans to drive sales, experience in Pardot a plus

• Strong analytical and quantitative skills. Ability to uncover hard data and metrics to back up intuition and messaging direction 

• Must comply with HIPAA rules and regulations

INTERPERSONAL SKILLS & ATTRIBUTES:

• A passion for writing and storytelling

• Interested in constantly learning about the challenges and changes of an exciting industry 

• Strong project management skills and strengths in managing multiple projects/deadlines and all levels of stakeholders

• Strong interpersonal and teamwork abilities

• Interest in using technology to drive and evaluate content marketing goals (via tools such as Google Analytics, Pardot, WordPress, Google Ads, etc.) 

• A self starter with the ability to be flexible and desire own and grow this role in a dynamic environment

• A true problem solver who wants to make an impact by improving our healthcare system

• Polished professional with a proven track record of taking ownership and driving results

• Think and act both strategically and tactically

• Reliable communicator

• Organized, collaborative, and creative approach

PHYSICAL DEMANDS:

• Ability to constantly remain in a stationary position

• Ability to constantly operate a computer and other office productivity machinery, such as computer and printer

• Ability to read and use close vision, including the ability to do so on a computer screen

• Ability to frequently communicate and exchange information

• Ability to frequently adjust focus

• Ability to move about the office or other locations as needed

• Ability to occasionally ascend/descend a ladder 

• Ability to occasionally position self to maintain computers including under desks and in service closets

• Ability to occasionally lift, push, or pull up to 25 pounds of equipment, usually in the form of boxes, equipment or other small packages

Additional Information

All your information will be kept confidential according to EEO guidelines.

TECHNICAL REQUIREMENTS (FOR REMOTE WORKERS):

IN ORDER TO SUCCESSFULLY WORK REMOTELY, SUPPORTING OUR PATIENTS AND PROVIDERS, WE REQUIRE A MINIMUM OF 5 MBPS FOR DOWNLOAD SPEED AND 3 MBPS FOR THE UPLOAD SPEED. THIS SHOULD BE ACQUIRED PRIOR TO THE START OF YOUR EMPLOYMENT. THE BEST MEASURE OF YOUR INTERNET SPEED IS TO USE ONLINE SPEED TESTS LIKE HTTPS://WWW.SPEEDTEST.NET/. THIS GIVES YOU AN UPDATE AS TO HOW FAST DATA TRANSFER IS WITH YOUR INTERNET CONNECTION AND IF IT MEETS THE MINIMUM SPEED REQUIREMENTS. WORK WITH YOUR INTERNET PROVIDER IF YOU HAVE QUESTIONS ABOUT YOUR CONNECTION. EMPLOYEES WHO REGULARLY WORK FROM HOME OFFICES ARE ELIGIBLE FOR EXPENSE REIMBURSEMENT TO OFFSET THIS COST.