Job Description

We’re seeking a strategic and hands-on Product Marketing Manager to lead the go-to-market (GTM) strategy for product releases, leveraging our tiered release framework. This role will focus on driving new customer acquisition and market expansion while fostering trust and loyalty among existing users.

To succeed, you’ll need to be — or become — an expert in personal investing and finance, enabling you to develop insightful, educational content that resonates with mature, financially savvy investors. You'll design campaigns that not only highlight product features but also build trust, authority, and engagement.

GTM Strategy & Execution:

• Own and manage M1’s Product Release Tiering Framework, creating tailored GTM strategies for each tier with a focus on new customer growth.
• Develop compelling positioning, messaging, and value propositions that appeal to financially literate, mature investors.
• Lead multi-channel campaigns (email, in-app, SEO, social media, PR, etc.) to maximize new user acquisition, product adoption, and brand trust.
• Infuse educational content into campaigns to drive awareness, credibility, and customer empowerment.

Cross-Functional Collaboration:

• Partner with Product, Engineering, and Customer Support to deeply understand features, user benefits, and market positioning.
• Collaborate with Content, Design, and Growth teams to create high-value educational resources, conversion-optimized assets, and engaging campaigns.
• Work closely with Analytics to fine-tune strategies based on user data, market trends, and campaign performance.

Customer & Market Expertise:

• Build a strong understanding of personal investing and finance trends to position M1 as a trusted authority in the space.
• Conduct market research to identify key pain points, motivations, and goals of mature investors and tailor messaging accordingly.

Measurement & Optimization:

• Define success metrics for each product release based on its tier (e.g., new account sign-ups, engagement rates, feature adoption).
• Analyze campaign performance, A/B test messaging, and continuously optimize for conversion and retention.
• Use data to refine educational content strategies, ensuring they drive awareness, trust, and traffic.

Qualifications

• 4-7 years of Product Marketing experience, ideally in B2C fintech or financial services.
• Strong grasp of personal investing/finance or demonstrated ability to quickly gain domain expertise.
• Proven success launching products and features with a focus on customer acquisition and educational content.
• Expertise in multi-channel marketing, including email, SEO, social media, and in-app messaging.
• Exceptional skills in crafting clear, compelling messaging that resonates with financially savvy audiences.
• Data-driven mindset with experience analyzing campaign performance and user behavior.
• Hands-on experience with engagement platforms like Braze is a plus.

Additional Information

Our Values

Our team embodies our ten core principles and if these principles speak to you – we’d love to talk with you.

• Mission Driven: Life short – everyone should spend their waking hours on something they find meaningful. We believe improving people’s financial wellness improves lives. It’s a vital and worthy cause.

• Extreme Ownership: We think and act like owners. That means we’re responsible for the results to our clients, coworkers, and M1 shareholders. Our focus is on building long-term value, not scoring short-term marks.

• Boldness: We want to do things of consequence. Make a difference. Put a dent in the universe. Thinking big inspires results. We’d rather fail at something meaningful than succeed at something trivial.

• Bias for Action : Results lag prior efforts – we can’t hope or wait for results. Instead, we believe a good process leads to good outcomes and persistent progress leads to compounding.

• Economical: We strive to do more with less. We’ll always be limited in time, money, and energy, especially compared to our ambitions. We must use our limited resources on what matters and regard constraints as motivators.

• Transparency: Context and accurate information are the foundation of strong decision making. We share information openly, honestly, deliberately and broadly.

• Team-oriented: People at M1 may play different roles, but we’re all on the same team. Together, we can achieve more. We maintain a low ego, make everyone feel welcome, trust one another, and seek out and respect different perspectives.

• Challenged, But Not Overwhelmed: We are curious people who always want to grow. We support growth through high standards, clearly defined responsibilities, and broad autonomy, with help when needed.

• Effectiveness: We care about performance and results, not specific methods. Different problems may require creative brilliance or a simple idea; grinding hard work or casual effort; or disciplined process versus scrappy implementation. Effective people do what’s needed to get the right things done and deliver intended results.

• Integrity: We do the right thing. When we make mistakes, we own and correct them. We’d be proud if our actions were shared with our family, friends, and strangers. Everyone can count on us to act according to our values. This trust must never be broken.

Our Perks

• Competitive Pay and Stock Options

• Comprehensive health, dental, vision, disability, and life insurance

• Retirement benefit with employer match

• Unlimited PTO

• Transparent and open communication with leadership

Compensation Range

Base Salary: $130,000 - $150,000 annually

M1 is an equal opportunity employer and values diversity across the company. M1 does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.