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Location

National

Desired Degree

Bachelor's

Start Date

ASAP

Paid?

Unpaid Job

Responsibilities

  • Work on SEO initiatives including on-site optimizations, keyword analysis, web content development, site auditing and competitive analysis

  • Develop on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture and more

  • Interact with the marketing teams in other areas of advertising where your search engine skill set can be applied.

  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

  • Design search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on company projects

  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

  • Communicate with various team members and management on SEO project developments, timelines, and metrics

  • Assist the editorial team to ensure SEO-friendliness of all written copy

  • Perform Research and analysis of competitor sites

  • Performance reporting

  • Manage PPC campaigns, including keyword generation, ad copy writing, creative and landing page testing, budget management, tracking, reporting and analyzing

  • Manage SEO campaigns, including selecting target keywords and landing pages, generating on-page and off-page recommendations, implementing approved SEO changes in CMS, growing authority through link building and social media, providing reporting

  • Perform campaign analysis and generate ideas for optimization and testing

  • Stay abreast of latest trends and best practices in the search industry; recommending and implementing strategies

  • Think strategically and contribute ideas which move our and our clients' search campaigns forward including the areas of mobile search, social media, dashboards, and globalization

Qualifications

  • Experience with Google and Bing’s services, including Analytics and Webmaster Tools

  • Experience with Google’s Keyword Tool

  • Functional understanding of HTML and CSS

  • An understanding of mobile strategy and how it relates to SEO

  • Familiarity with industry-standard SEO tools and platforms

  • Guide SEO Analysts who assist in the creation of SEO deliverables

  • Responsible for the successful “integration” of SEM and social media as related to the overarching SEO strategy

  • Excellent writing and editing skills

  • Understand how search engines work

  • Understand website functionality and analytics tools

  • Experience managing PPC campaigns on Google & Bing

  • Experience with keyword research

  • Experience with SEO tactics and best practices

  • Experience analyzing and applying response data to enhance campaign results

  • Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint, Word)

  • General HTML knowledge. Excellent communication and presentation skills

  • Positive attitude a must

  • Ability to work positively in a team environment

  • Strong written and verbal communication skills

  • Must be able to communicate in a clear and concise manner

  • Must be confident and adept speaking in a public forum

  • Must be able to self-manage

  • Strong time management, organizational, and problem solving skills

  • Ability to work in a rapidly changing environment and adapt as necessary

  • Ability to multitask and perform a variety of duties

  • Ability to perform repetitive work according to set guidelines

  • Strong understanding of major search engine algorithms

  • Ability to identify and recommend solutions to technical hurdles

Compensation

This position is a non-paid internship that qualifies for academic credit.

The candidate selected may have the opportunity to join the CentSai team as a contractor at the end of the internship term.

About CentSai

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Who we are

CentSai is a gathering of storytellers. We came up with the idea for people to learn about finance through storytelling because we feel… what better way to understand money than through the successes and misadventures of others? Everyone loves a story.

Fun Fact: We're only 1 year old as a company and have over 10,000 users.