JOB DESCRIPTION

American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross-border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end global marketing strategy for our prospect & customer segments around the world.

Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Customers and Field colleagues through best-in-class B2B marketing. The Senior Analyst, B2B Customer Marketing will contribute to the G&L marketing vision by implementing multichannel communications and campaigns for both target audiences of Program Administrators as well as Decision Makers in the segment. Program Administrators (PAs) are defined as employees who play the integral role of managing their client’s Corporate Program. We aim to educate this audience and showcase our latest digital tools and resources to equip them to perform their role successfully. Decision Makers (DMs) are the C-level executives who influence decisions and our partnership. While PAs remain a core focus of this role, this position will be instrumental in evolving and scaling our engagement with Decision Makers (DMs) through strategic communications and thought leadership content.

How will you make an impact in this role?

This Senior Analyst will support a cohesive multichannel strategy including digital campaigns, experiential marketing, asset creation for the Field organization, and own paid media. We ultimately want to leverage these channels to inspire our valued clients and build meaningful, deep and loyal relationships.

This person will support a Senior Manager, helping to assess the current experience, identify areas for improvement, and implement change through strategy, marketing execution and operations. This Senior Analyst will join a dynamic and cross functional team, collaborating closely with partners across the Enterprise to support a critical and strategic priority for the company - driving engagement via clear, consistent, and compelling messaging to both Program Administrators and Decision Makers in the Global & Large space.

RESPONSIBILITIES

• Serve as a subject matter expert in the Global & Large segment, specifically the Program Administrator and Decision Maker audiences, representing their needs in campaign development
• Help develop and execute best-in-class 360-degree surround sound marketing plan to drive Program Administrator and Decision Maker engagement
• Execute end-to-end campaign setup and deployment across marketing platforms, ensuring campaigns launch accurately and on schedule across channels including email, site, content and events
• Build and manage campaign timelines, coordinating stakeholders and keeping work on track from concept through launch
• Manage cross-functional relationships across key internal partners (Middle Market Marketing, Product, Field, Brand) and serve as the primary point of contact for Compliance and Legal partners to ensure adherence to all applicable requirements
• Own and manage relationships across multiple external agency partners
• Support field teams through creating best-in-class collateral, partnering cross-functionally to deliver actionable insights and scaled marketing initiatives that drive engagement with Global & Large clients.
• Analyze campaign performance and contribute to test-and-learn initiatives to improve engagement and marketing effectiveness
• Own multi-channel reporting, synthesizing results into clear insights and actionable recommendations
• Analyze campaign performance and own multi-channel reporting, synthesizing results into insights and actionable recommendations to inform test-and-learn initiatives and improve marketing effectiveness
• Develop presentations that communicate performance, insights, and recommendations to stakeholders
• Manage Ad Hoc projects

QUALIFICATIONS

• Bachelor’s degree required
• 2+ years of experience in marketing, campaign execution, and project management
• Strong project management skills with the ability to manage multiple initiatives, timelines, and stakeholders
• High attention to detail with experience managing work through complex approval processes (e.g., legal, compliance, brand)
• Analytical mindset with experience interpreting marketing performance data, identifying insights and applying them to evolve marketing
• Strong communication skills, including experience building PowerPoint presentations and presenting insights to stakeholders
• Experience in content development and client communications, with the ability to translate complex ideas into clear, compelling messaging; exposure to thought leadership or executive-level content preferred
• Ability to operate independently, solve problems, and drive work forward in a fast-paced environment
• Proven track record of driving results, analyzing data, reporting and trends. (i.e. KPIs tracking, budget, scorecards)
• Proven ability to influence and gain alignment across Product, Legal, and Marketing partners in a matrixed organization
• A passion for creating engaging client experiences to support our brand
• Superior project management skills with ability to manage multiple priorities and initiatives
• Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these Positions

ABOUT US

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

ABOUT THE TEAM

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit out Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.